Brand Partnerships

3 weeks ago

Dubai, United Arab Emirates Glanbia Performance Nutrition Full time

Brand Partnerships & Athlete Manager META

Glanbia
Glanbia is a leading global performance nutrition and ingredients group with leading market positions in cheese, whey protein, sports nutrition and micronutrient premixes. Headquartered in Ireland, the company has over 8,000 employees across 30+ countries with products sold in over 130 countries worldwide and revues of €5 billion in 2023. Glanbia is listed on the Irish and London Stock Exchange and has three business segments: Glanbia Performance Nutrition (GPN), Glanbia Nutritional’s (GN) and Joint Ventures & Associates.

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum Nutrition (ON), BSN, Isopure, SlimFast, Body&Fit, Nutramino, Think, and Amazing Grass.

Our brands, including the top three performance nutrition brands, are sold in more than 100 markets worldwide. With growing global interest in healthy, active lifestyles, our products appeal to a variety of consumers with a wide range of fitness motivations. They demand new product formats and have a growing appetite for healthy snacking and plant-based protein. Increasingly, they shop online for their health and fitness needs. We’re an agile business led by brands and inspired by consumers. We are a values-led organization focused on driving sustainable business performance.

With major production facilities located in the US, the UK, and local manufacturing in India and China, GPN achieved an annual sales revenue of €1.4 billion in 2023. While the US the UK represent the biggest markets, emerging markets such as China, South Asia and META are experiencing significant growth and expansion.

Join this dynamic team focused on delivering better nutrition for every step of life’s journey

The Opportunity
META (GCC, Levant, Africa & Turkey) has been one of GPN’s fastest growing region with strong brand presence and high-quality talent. We are seeking a transformational Brand Partnerships & Athletes Manager who will support the strategic development and execution of the Partnership initiatives as a core element of Marketing Team. Plan, rollout and scale the partnerships program and related consumer communications and deliverables to support the positioning of the GPN portfolio of Brands, as global leaders in sports & active nutrition. This role will work across the GPN portfolio, with a particular focus on scaling Optimum Nutrition’s stable of partners and collaborations in line with the strategic mission to enhance the brand experience and connection. Our ambition is to build a profitable USD 200Mn business (Retail Price) in the coming 3 years.

T his permanent position will report to the Head of Marketing, META.

Shape the Foundations of Partnership Strategies
Evolve the partnership strategy to provide direction around territories and optimal partners with clear linkages to over-arching brand strategy across Tier 1 markets of UAE, KSA, Egypt, Turkey and South Africa.
Continuously map and monitor the partnership landscape to identify prospective partners into the short (+1 Yr.) and longer term (3 Yr) establishing a partnership pipeline
Build partnerships with top gyms and fitness facilities across Tier 1 markets (KSA, UAE, EGY, TKY & SA)
Build networks and connections across the various partner territories to critique and provide recommendations around partner feasibility on an individual basis
Build business case presentations with clear deliverables and return to present back to Region LT for investment
Work collaboratively with cross functional colleagues and in market teams to establish partnerships as a more central focal point in strategic thinking and support on individual market partnerships where applicable (brand and innovation)
Work with Education & Advocacy manager to build and execute strategy around more science lead partnerships
Execute Partnership and Collaborations with Excellence
Build a clear set of deliverables (with connection back to over-arching brand strategy) for all formalized partnerships
Use a ROI mindset and create processes to report and track partnership deliverables and impact
Network and Unlock Earned Media, Expanded Reach and PR
Establish strong networks across the various brands categories to identify over and above opportunities to collaborate
Where applicable seek to unlocked earned media/PR around large scale partnerships through ideas that drive brand fame
Provide news worthy updates around partnerships and collaboration to GPN internal communication teams
Establish Icon/Team Talent Management Best Practice
Build Icon and Scene Leader talent playbook that sets the standard in best practice on recruitment, on-boarding and deliverables for key talent management
Assist in putting place the foundations to drive better impact from rosters - eg. recruiting,

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