Brand Partnerships

1 month ago


dubai, United Arab Emirates Glanbia Full time
The OpportunityThe Opportunity META (GCC, Levant, Africa & Turkey) has been one of GPN’s fastest growing regions with a strong brand presence and high-quality talent. We are seeking a transformational Brand Partnerships & Athletes Manager who will support the strategic development and execution of the Partnership initiatives as a core element of the Marketing Team.Plan, rollout, and scale the partnerships program and related consumer communications and deliverables to support the positioning of the GPN portfolio of Brands as global leaders in sports & active nutrition. This role will work across the GPN portfolio, with a particular focus on scaling Optimum Nutrition’s stable of partners and collaborations in line with the strategic mission to enhance the brand experience and connection. Our ambition is to build a profitable USD 200Mn business (Retail Price) in the coming 3 years. This permanent position will report to the Head of Marketing, META.Shape the Foundations of Partnership Strategies- Evolve the partnership strategy to provide direction around territories and optimal partners with clear linkages to over-arching brand strategy across Tier 1 markets of UAE, KSA, Egypt, Turkey, and South Africa.- Continuously map and monitor the partnership landscape to identify prospective partners in the short (+1 Yr.) and longer term (3 Yr) establishing a partnership pipeline.- Build partnerships with top gyms and fitness facilities across Tier 1 markets (KSA, UAE, EGY, TKY & SA).- Build networks and connections across the various partner territories to critique and provide recommendations around partner feasibility on an individual basis.- Build business case presentations with clear deliverables and return to present back to Region LT for investment.- Work collaboratively with cross-functional colleagues and in-market teams to establish partnerships as a more central focal point in strategic thinking and support on individual market partnerships where applicable (brand and innovation).- Work with Education & Advocacy manager to build and execute strategy around more science-led partnerships.Execute Partnership and Collaborations with Excellence- Build a clear set of deliverables (with a connection back to over-arching brand strategy) for all formalized partnerships.- Use an ROI mindset and create processes to report and track partnership deliverables and impact.Network and Unlock Earned Media, Expanded Reach and PR- Establish strong networks across the various brand categories to identify over and above opportunities to collaborate.- Where applicable, seek to unlock earned media/PR around large-scale partnerships through ideas that drive brand fame.- Provide newsworthy updates around partnerships and collaboration to GPN internal communication teams.Establish Icon/Team Talent Management Best Practice- Build Icon and Scene Leader talent playbook that sets the standard in best practices on recruitment, onboarding, and deliverables for key talent management.- Assist in putting in place the foundations to drive better impact from rosters – e.g. recruiting, measurement.- Seek out associations and endorsements to enhance ON PT Program reputation & impact.The Skills you will bring to the teamProven experience in creating and managing partnership strategies inside large-scale businesses.Proven experience in delivering large-scale brand collaborations and partnerships with commercial return.Proven experience in talent management in large organizations.An understanding and passion for the sports nutrition category.Excellent networking skills and the ability to form relationships quickly.Excellent communication skills with a competency in leading workshops, presenting to large groups.Collaborative mindset and demonstrated skills working inside both global and regional brand teams.Ability to build strong working relationships and influence in a multifunctional and multistakeholder environment.Where and how you will workThe opportunity will be based in Dubai with hybrid working arrangements available, which allows you a greater choice in how you work and live, giving you a better work-life balance.What we would like to offer youThe opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, a generous family leave policy, health & dental plan, competitive salary, 401K.
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