Trade Marketing Manager

6 months ago


Dubai, United Arab Emirates Talent Pal Full time

Job Purpose
Strategically plan, execute, and optimize trade marketing initiatives to enhance brand visibility, drive sales, and maximize penetration/market share for Adidas Personal Care (Shower Gel, Deodorants) and Fragrances (Mass Fragrances; < 125AED) in the Middle East region. This role aims to develop and implement effective trade marketing strategies, promotional campaigns, and in-store activations while utilizing pricing optimization, and demand forecasting. The Trade Marketing Manager collaborates with retail partners to ensure brand representation and compliance within brand guidelines, all while achieving revenue and profit targets.
In Turkey, the Trade Marketing Manager plays a pivotal role in building successful processes and trade strategies contributing to the expansion of Coty Color brands in the country.

**Responsibilities**:
**Trade Marketing Plan Building**:
Develop comprehensive trade marketing plans in key markets, aligned with the brand strategy and launches for Adidas and Mass Fragrances
Ensure that trade marketing plans integrate pricing strategies, demand forecasting, and revenue-maximizing promotional activities.
Utilize data-driven insights to craft promotional offers (sets) that resonate with the shoppers, driving sales and optimizing revenue streams.

In store excellence and distribution channel optimization
Ensure optimal product placement and visibility in retail store providing merchandising guidelines to internal and external partners.
Coordinate with sales teams and external stakeholders to ensure the seamless execution of trade marketing plans at the point of sale.
Analyze and recommend brands/channel combination to maximize sell out and profitability.

Budget management and revenue growth
Manage trade marketing budgets efficiency, allocating resources to high impact initiative.
Ensure that BTL placements are well synced with our ATL campaigns for maximum output.
Utilize pricing optimization demand forecasting to maximize revenue.
Analyze sell out performance and provide recommendations and action plan to drive profitability and market share.

Market Knowledge and distributor collaboration
Visit frequently the trade and conduct market analysis in collaboration with the sales teams to identify opportunity for revenue growth.
Stay informed about market trends, competitor activities, shopper behavior.
Utilize market insights to develop pricing, promotional and distribution strategies that align with market conditions and shopper preferences.
Foster strong relationships with distributors and retail partners.
Provide guidance and support to the sales team to ensure they are well-informed about marketing strategies and equipped to promote products effectively.

Color Cosmetics /Turkey development
Contribute to the establishment of sustainable processes and the definition of collaborative ways of working with our local partner.
Provide guidance to Coty sales team and local distributor in the portfolio selection, pricing, and product forecasting process in order to build a profitable business for Coty Color brands in Turkey.
Develop local activations and promotions to boost market share and revenue growth.

**Job Requirements**:
**Qualifications**: Bachelor in business, marketing or any related discipline Language Fluency: English and Arabic are mandatory. Turkish is nice to have. Excellent communication skills. Good analytical skills and business acumen Strong Team Spirit 5-6 years experience in trade/ shopper marketing/ trade marketing/ revenue management Agility and ability to evolve in a fast-moving environment: FMCG experience is a plus.



  • Dubai, United Arab Emirates Notions Group Full time

    Job Overview Planning, implementing, and managing trade marketing programs that support Notions Group's commercial objectives. Work closely with the sales and marketing teams to develop and execute effective trade marketing initiatives, including promotions, product launches, and merchandising activities across key trade channels and factory outlet. Key...


  • Dubai, United Arab Emirates HG Full time

    _**Trade Marketing Manager (Alcohol Beverages)**_ - _Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget._ - _Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing...


  • Dubai, United Arab Emirates Gold Apple Full time

    The Role - Planning of the trade plan of the chain and the brands represented (retail store and online), preparation of reports on the results of the actions - Implementation of the distribution of the advertising budget of brands for the effective conduct of activities - Monitoring the implementation of plans for the marketing budget of partners and the...


  • Dubai, United Arab Emirates NTS Group FZLLE Ltd Full time

    **We are NTS Group.** We are seeking a dynamic and experienced professional to join the team as the Head of Trade Marketing for a leading global Fast-Moving Consumer Goods (FMCG) company based in Dubai. As a crucial member of the senior management team, you will play a pivotal role in driving their trade marketing strategies to ensure market leadership and...


  • Dubai, United Arab Emirates coty Full time

    **Responsibilities**: The junior Trade Marketing Manager supports the Sales and Marketing Team in all aspects of the marketing plan execution for Travel Retail markets. The JTMM reports directly to the Regional Head of Travel Retail and works closely with all departments including Marketing, Sales, Supply Chain, Customer Service, Operations. **Job...


  • Dubai, United Arab Emirates AL SAIEE GROUP OF COMPANIES Full time

    As a Trade Marketing Assistant, your primary responsibility is to assist the Trade Marketing Manager in executing campaigns, analyzing market trends, and coordinating marketing activities. You'll collaborate closely with the sales team, facilitate communication between internal departments, and contribute to the planning and execution of trade shows and...

  • Trade Marketing Intern

    8 months ago


    Dubai, United Arab Emirates Pirelli Full time

    The Trade Marketing Intern will assist the Senior Trade Marketing Specialist and the wider Trade Marketing Team in tasks related but not limited to events, administration and reporting. Responsibilities include support on Marketing events, creating reports, communicating with regional teams and vendors. Specifically, Trade Marketing Intern will support the...

  • Trade Marketing Intern

    6 months ago


    Dubai, United Arab Emirates Guerlain Full time

    **Position**: Our Trade Marketing Intern will be working within marketing team in a Trade Marketing position. And will be responsible for supporting the Trade animations & activations plan for Guerlain Middle East & Indian Ocean in multiple Trade environments. Our Trade Marketing Intern will collaborate closely with all internal and external stakeholders:...

  • Marketing Manager

    2 months ago


    Dubai, United Arab Emirates Talent Pal Full time

    Classification: Austrade Overseas Performance Level C (AOPL C) - Location: Dubai, UAE - Salary: AED 172,865 per annum including allowances **The role**: The Marketing Manager will support the delivery of initiatives that will promote Australian industry capability in MEA region, raise awareness of trade opportunities in MEA region to Australian businesses...


  • Dubai, United Arab Emirates Agile Consultants Full time

    Services**Trade Marketing Supervisor**: **Location**:Dubai - **Salary**:AED 14,500 - 16,000**Job Code**:C-205/001/265 - **Industry**:FMCG - **Job Summary**: Be responsible for Channel Promotions, advertising, events, and marketing activities in Modern Trade, C&G (Convenience and Grocery), QSR (Quick Service Restaurant), and Special Channels, Trade marketing...


  • Dubai, United Arab Emirates Nathan & Nathan Human Resources Full time

    Our client is a leading F&B manufacturing and distribution company based in the UAE, with a thriving workforce of 1000+ employees and a proud partnership with one of the world's most renowned beverage brands. They are seeking a **Trade Marketing Supervisor** to oversee Channel Promotions, advertising, events, and marketing activities within Modern Trade,...


  • Dubai, United Arab Emirates M.H. Enterprises (L.L.C.) Full time

    **Key Responsibilities**: - Planning, budgeting and implementing the brand wise sales and spends. - Coordinating with the sales teams of different channels to focus and drive the various distribution KPIs. - Communicating the various directions and instructions of the Principal to the sales team in a structured and systematic manner. - Planning and ordering...


  • Dubai, United Arab Emirates Shiseido Full time

    **Trade Marketing Executive**: - Date: 10 Dec 2024 - Location: Dubai - Company: Shiseido **TRADE MARKETING Executive** **NARS** **ORGANIZATION** - Reports to: Marketing Manager, Nars - Job Location: Dubai, UAE - Contract type: Permanent - Note **:Proficient communication in English, with Arabic being highly desirable.** **JOB PURPOSE** The trade...

  • Marketing Manager

    4 weeks ago


    Dubai, United Arab Emirates Bulgari Full time

    **Position**: **Position title: Marketing Manager - Trade and Events, MEAI** **Reporting to: Marketing & Communications Director, MEAI** **Region: MEAI** **Overview** BVLGARI, has created a 140-year legacy as the Magnificent Roman High Jeweler, icon of contemporary Italian Art of Living through unrivalled and exceptional creations that is the epitome of...


  • Dubai, United Arab Emirates Galderma Full time

    With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable...


  • Dubai, United Arab Emirates Talent Pal Full time

    **Responsibilities**: The junior Trade Marketing Manager supports the Sales and Marketing Team in all aspects of the marketing plan execution for Travel Retail markets. The JTMM reports directly to the Regional Head of Travel Retail and works closely with all departments including Marketing, Sales, Supply Chain, Customer Service, Operations. **Job...


  • Dubai, United Arab Emirates AstraZeneca Full time

    **JOB TITLE** **Trade Marketing Manager** **ABOUT ASTRAZENECA** AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical...

  • Trade Marketing Intern

    4 months ago


    Dubai, United Arab Emirates Gyma Food Industries Full time

    We're Hiring! Trade Marketing Intern Looking to kickstart your marketing career in the dynamic world of trade marketing? Join our team as a Trade Marketing Intern! Internship duration: 2 Months Prefer applicants on Sponsor visa. **Job Types**: Full-time, Internship Contract length: 2 months Pay: AED2,000.00 per month

  • Trading Manager

    6 months ago


    Dubai, United Arab Emirates Combuzz HR Solutions Full time

    Position : Trading Manager - Overall responsible for procurement and export of agro commodity. - Negotiation with supplier and buyers. - Negotiating favourable process and terms of purchase to maximize best commodity sourcing practices. - Negotiate purchase and sale terms with customers and suppliers. - Studying market trends and identifying any risk when...


  • Dubai, United Arab Emirates Mindfield Resources Full time

    **Job **Description****: **Our client**: A leading global FMCG client is looking to hire a Trade Marketing Executive. **Your role**: As a Trade Marketing Executive, you will be responsible for developing and executing trade marketing strategies to enhance the brand visibility, drive product adoption and increase sales within target markets. This dynamic...