Dubai - Fairmont - Digital Performance Manager

6 months ago

Dubai, United Arab Emirates AccorHotels Full time

Company Description
- Why work for Fairmont?_

Fairmont Hotels & Resorts is a leading hospitality company dedicated to providing exceptional experiences to our customers. We pride ourselves on delivering outstanding service and creating memorable moments for our guests. As we continue to grow, we are seeking a skilled and innovative Digital Marketing Manager to join our team and drive our digital marketing efforts focused on search, metasearch, paid social, display, and programmatic campaigns. Reporting to the global director of performance marketing, the overall scope of the position is to ensure ROI growth and Innovation.

**Job Description**:

- Managing and optimizing Performance levers for Fairmont Hotels & Resorts by:

- Briefing, supervising, and challenging key partners.
- Auditing and optimizing performance campaigns to identify business opportunities and implementing action plans.
- Implementing recommendations and new features in alignment with global objectives, guidelines, and search engine evolution
- Implementing advanced solutions to drive performance (bidding strategies, exploiting internal/external data, etc.)
- Adaptation of solutions & action plans to the brand and properties needs.
- Ensuring alignment with the full-funnel strategy and objectives of the company.

Leveraging Cross-Search Performance for the brand:

- Monitoring and implementing synergies between SEA & SEO
- Carrying out analysis and driving optimizations to generate incremental revenue & efficiency

Managing the Paid Search & Meta-search budget for the brand by:

- Monitoring investments to ensure budget is respected
- Respecting and following internal accounting processes & objectives
- Identification of local business needs to support visibility
- Consolidation and management of local budget sources & fees

Driving innovation:

- Identifying new trends, products and tools to test for the HUB
- Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
- Interest for new technologies to drive usage of advanced technological tools.
- Strong analytical skills to challenge external stakeholders & develop relevant action plans.
- Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
- Project management: ability to prioritize and manage multiple demands in a challenging environment

**Qualifications**:

- Bachelor’s degree in marketing, Business Administration, or a related field.
- Fluent in English, speaking local language is a plus
- Proven work experience as a Digital Marketing Manager or similar role
- Proficiency in using analytics tools such as Google Analytics, Google Ads, Tableau, Sprinklr and other relevant platforms.
- Strong analytical and problem-solving skills, with the ability to use data to drive strategic decision-making.
- Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and deliver high-quality results.
- Organized, rigorous, autonomous, team spirit, dynamic and proactive.
- Good knowledge of Bid management solutions
- Confirmed expertise in SEA & SEO levers.
- Familiarity with the hospitality industry and its unique marketing challenges is a plus.
- Experience managing large budgets in a complex multinational environment.
- Experience in leading and managing external partners.

Additional Information
- Your team and working environment:_

You will be working with the Global brand Loyalty team and coordinating with wide Commercial team on a daily basis.
- We Are Fairmont Heartists_

Our buildings are grand and our people exceptional. Our architecture gives us presence, but we are the heart and soul
- We Are Home To Events That Matter._

We contribute to the collective vibrancy of our destinations and are part of their enduring spirit. We share a passion for culture with our guests, and we’re honored to be their trusted guide.
- We Are Empowered._

We take care of the little things and the big things. We believe moments that engage the heart create lifelong memories.
- We Push Ourselves Every Day._

We strive to always be better; to not stand still. We know where we’re going, and we will leave the world a better place.
- There Is No Room For Ordinary In Anything We Do._

We’re proud to share our past with generations of colleagues who created our rich history, and we accept our responsibility to follow in that tradition—it inspires our future.
- We Lead From The Heart._

We make genuine connections, and we cherish every opportunity to make the people around us feel special.
- We Are A Family._

We celebrate our differences, we support each other, and we always stand together.
- Our commitment to Diversity & Inclusion:_
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
- Why work for Accor?_
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that mat

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