Digital Marketing Manager

6 months ago

Dubai, United Arab Emirates Enum Digital Technology Full time

**About Company**:
We Enum Digital ( Digits that Define Growth ) are a fast-growing and well-reputed Dubai's 1st Digital Experiential Marketing Agency. We Activate Businesses & Brands for Digital Change and help Global Organizations and Businesses procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. At Enum Digital, we confidently deliver the customer desired figures in terms of engagement, leads, and sales. Working from offices in Dubai, Muscat, Middletown, & Karachi. Our team of 100+ full-time staff specializes in delivering Top-Class Digital Services.

**Job Description & Responsibilities**:
A dynamic web and digital design, development, and marketing agency seeks an enthusiastic Digital Marketing Manager to oversee client accounts, engage in hands-on digital marketing initiatives, and contribute to crafting compelling pitch decks for potential clients

**Brand Building, Strategy and Positioning / Creative ideas and conceptualization**:

- Framework & Strategy - Omni Channel
- Objectives & KPI’s
- Focus Groups & Sampling
- Social Channels Re-positioning
- Contribute ideas during strategic and conceptual brainstorming sessions.
- Competitor Analysis
- Defining USPs
- Research & Campaign Designing
- Mystery Shopping
- Audience Definition
- Campaign Development

**Social Media Strategy, Management, Campaign**:

- Content Assessment
- Channel Setup, Design & Post
- Creative and Content Strategy Calendar
- Content Conceptualization
- Social Media Content and Asset Production
- Digital Creative Production
- Community Management ( Monitoring users' engagement with and feedback on every post )
- Channels / Platforms ( Facebook, Instagram, Linkedin, Tiktok, Snapchat )
- Content Types ( Images / photographs, videos / videography, Animated gifs, Carousels, Reels, Stories, Live Videos )
- Content writing for great captions and posts tags
- Post & Digital Marketing Pitch Deck Designing in Canvas
- English / Arabic Content Mgmt
- Influencer Collaboration
- Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)
- Collaborating with Designers to ensure that posts are engaging.
- Keep up to date with market trends
- Analyze social data/metrics, and insights regularly and utilize it for best practices.
- Organically increase traffic on website and on social media handles through SMM tactics and strategies.

**Social Media Paid Management**:

- Channels ( FB, IG, Tiktok, Linkedin, etc )
- Targeted Advertising
- Audience Building
- Ads / Artworks - Compelling Ad Creatives
- Conversion-Optimized Landing Pages
- Multiple Campaigns
- Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)
- Localized Campaigns
- Remarketing Campaigns
- Influencer Paid Collaborations
- Customer Testimonials/Reviews
- Promotional Offers and Discounts
- Engagement and Community Building
- Copywriting - Content Creation
- Call-to-Action (CTA) Optimization
- A/B Testing & Optimization
- Campaign Mgmt ( Bidding, etc )
- Tracking, Analytics & Integrations
- Continuous Optimization

**Google Ads / Performance Marketing / PPC / Search Campaign**:

- Google Shopping
- Google Search
- Google Display
- Google Display Retargeting
- YouTube Ads
- Competitor Traffic Analysis ( Paid, Social, Organic, Specific Pages )
- Audience Building
- A/B Testing & Optimization
- Landing Pages
- Ads / Extensions
- Campaign Structure
- Creatives
- Audience Building
- Campaign Mgmt ( Bidding, A/B Testing, etc )
- Tracking, Analytics & Integrations
- Optimization
- Continuous Optimization

**SEO / Search Engine Optimization**:

- On-Page SEO
- Technical SEO
- Off-Page SEO / Content Marketing
- Local SEO

**SKILLS / REQUIREMENTS / QUALIFICATIONS**:

- Bachelor's degree in Marketing, Business, or equivalent experience.
- Proven experience in brand management within an IT, Marketing, or Advertising agency.
- Proficiency in Canva for creating visually appealing proposals, presentations, and designs.
- Exceptional written and verbal communication skills in English.
- Excellent knowledge of MS Office
- Strong content writing skills with the ability to craft compelling and concise messaging.
- Proven track record of successful brand development and management.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of AI tools or prompts will be preferred.
- Thorough understanding of marketing and negotiating techniques
- Fast learner and passion for sales
- Self-motivated with a results-driven approach
- Aptitude in delivering attractive presentations

**RESPONSIBILITIES**:

- Develop and implement brand strategies to enhance brand visibility and awareness.
- Create and execute marketing campaigns to promote client brands across various platforms.
- Utilize Canva to create compelling proposals, presentations, and designs that resonate with clients.
- Maintain effective communication and coordination with clients, ensuring

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