Mena Field Marketing Manager

2 weeks ago

UAE, United Arab Emirates GTN Asia Financial Services (Pte) Limited Full time

GTN operates a FinTech-powered brokerage business through its regulated subsidiaries. The shareholders of GTN Group Holding are NTG Global Holdings Limited, Dubai, and strategic investors International Finance Corporation (IFC), a member of The World Bank Group, and SBI Ventures - Singapore (A wholly-owned subsidiary of SBI Holdings Japan). GTN Group currently has a team of 300+ employees with a common purpose to create the most comprehensive trading ecosystem globally.

GTN is a multi-market, multi-asset class trading platform offered to institutional customers on a B2B and B2B2C business model. GTN currently provides its services via two regulated subsidiaries in Dubai and Singapore. Building on its presence in the Middle East and Asia, GTN is embarking on a global rollout of its ecosystem with regulated subsidiaries in the US, UK, and South Africa. GTN Americas, the regulated subsidiary focusing on Americas, is currently undergoing licensing process with FINRA.

GTN is a multi-tenant platform primarily targeted at buy/sell-side institutions and FinTech such as digital banks/wallet companies keen to offer global trading and investment products to their users. The GTN offering consists of two main products, a global trading system, and a digital wealth management system.

At GTN, we have a great culture which supports team members to collaborate professionally and arrive at solid solutions to complex problems. We see a world where anyone can invest in anything at any time. We are spread across 7 geographies and our team members are exposed to work with 20+ nationalities.

Working closely with the MENA CEO and regional sales team, the Field Marketing Manager ensures that MENA Marketing and Sales are partnered and aligned as true commercial functions on the key activities needed to deliver the region’s sales and business targets.

This role will closely collaborate with the Centre of Excellence team to leverage central processes, resources, and expertise to drive scale. This role will localize and execute integrated campaigns and content to meet the unique needs of MENA markets. Working across all demand generation channels and supporting your region's group brand penetration and recognition strategy. This includes working with press and industry analysts and regional partners and collaborating with the extended GTN team responsible for client onboarding, management, and success.

**Key Responsibilities**:

- Define and execute the MENA Field Marketing strategy for GTN’s existing products and services
- Develop, execute, and manage ABM strategies to drive inbound leads and outbound interest across the GTN’s existing products and services
- Build an appropriate mix of integrated campaign tactics, including content marketing, events, round tables, digital outreach, webinars, telemarketing, social media, etc., to deliver the regional campaign goals within the budget allocation.
- Build strong relationships and interlock with the MENA Sales team to develop a strong understanding of target accounts and build ABM programs that will drive pipeline and growth
- Manage pre-and post-event marketing for tradeshows, seminars and all demand generation campaigns
- Study industry trends and win/loss analysis to identify opportunities to either reconnect lost opportunities or create net new prospect conversions
- Report on KPIs, track results, manage the lead qualification and handover process to Sales
- Manage budget for campaigns at the regional level and provide monthly budget plans and forecasts

**Requirements**:

- 5+ years’ experience in B2B Marketing, preferably in Field Marketing and Demand Generation
- Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred
- Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
- Ability to create sales enablement and marketing content for campaigns from concept to execution to measurable results
- attention to detail, an eye for graphics and writing skills to do so
- Familiar with marketing automation platforms and CRM systems (Marketo, Eloqua, HubSpot, Pardot, Salesforce ) and using platforms (DemandBase, 6Sense, LinkedIn ) to build and execute ABM campaign
- Great customer communication and interaction skills
- Self-motivated and fully autonomous team player who enjoys working collaboratively and seeing a piece of work through to completion.
- University or Polytechnic degree in digital
- Fluent in English and Arabic. Good command of Arabic is an advantage

**What We Offer**:

- Participating in an exciting journey of democratisation by which investing is not bound by location, instrument, or the investor’s circumstances
- The chance to work in a fast-growing company, within a fast-paced environment with experienced industry leaders
- A client-focused and purpose-driven organisation with an open and collaborative cultu

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