Chief Marketing Officer
3 months ago
This fast-growing global leader in fan engagement technology empowers sports teams to create deeper, more personalised connections with their audiences. Through innovative digital tools, the platform enhances fan interaction, delivering unforgettable experiences and driving revenue growth for sports organisations worldwide. With a strong presence in key markets, including Europe, the Middle East, and North America, the company is poised to revolutionise how fans engage with their favourite teams.
**Role Overview**
As the Chief Marketing Officer (CMO), you will be responsible for shaping and executing the global marketing strategy, driving brand awareness, fan engagement, and revenue growth. Based in Dubai, you will oversee the company’s marketing, communication, and branding efforts to position the platform as the premier solution for sports teams worldwide. The CMO will work closely with the executive team, sales, product development, and customer success departments to ensure marketing efforts align with business objectives.
**Key Roles and Responsibilities**
- **Strategic Leadership**:
Develop and execute a global marketing strategy that supports the company’s growth goals and brand positioning within the sports and fan engagement sectors.
Lead and mentor a diverse marketing team across multiple regions, fostering innovation and creative marketing approaches.
- **Brand Management**:
Build and maintain a strong, consistent brand identity that resonates with sports organisations, partners, and fans.
Oversee all digital marketing, PR, advertising, and social media strategies to strengthen the company's visibility in key markets.
- **Fan Engagement Initiatives**:
Create and implement innovative marketing campaigns to engage sports teams and their fans, enhancing customer experience and increasing platform adoption.
Leverage data-driven insights to personalise marketing efforts, driving deeper fan engagement and optimising customer journey experiences.
- **Partnerships and Collaborations**:
Identify and cultivate strategic partnerships with sports teams, leagues, influencers, and media outlets to boost brand visibility and fan engagement.
Collaborate with product and sales teams to ensure marketing campaigns align with product launches and drive business development.
- **Revenue Growth**:
Drive revenue growth by aligning marketing strategies with business objectives, including customer acquisition, retention, and monetisation of fan engagement solutions.
Track and optimise marketing ROI through performance metrics, ensuring all efforts contribute to the company’s bottom line.
- **Market Analysis and Innovation**:
Conduct market research and competitor analysis to identify industry trends and opportunities for growth.
Stay ahead of emerging fan engagement technologies and integrate innovative solutions into the company’s marketing strategies.
**Requirements**:
- Proven experience as a Chief Marketing Officer or similar leadership role in a fast-paced technology or sports-related company.
- Strong understanding of digital marketing, fan engagement trends, and the global sports landscape.
- Excellent communication and leadership skills, with the ability to inspire a global marketing team.
- Experience working across multiple regions, especially the Middle East, is a plus.
- Data-driven approach with a track record of delivering high-impact marketing strategies.
Pay: AED85,000.00 per month
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