Chief Marketing Officer
5 months ago
Posted by
- Renae Mliswa- Talent Manager | Marketing & Sales Specialist An exciting opportunity has come up for a performance driven Chief Marketing Officer to build and lead the entire Marketing organisation and function for a global, well-established firm. We are looking for someone who can accelerate business growth and results through innovative marketing and lead the firms overall marketing and brand strategy.
Key responsibilites include:
- Formulating overarching marketing strategies aligned with the company's overall objectives and goals.
- Building and maintaining a strong brand identity that resonates with the target audience and reflects the company's values.
- Conducting market research to understand consumer needs, preferences, and trends, and using this data to inform marketing strategies and campaigns.
- Overseeing the planning, execution, and optimization of marketing campaigns across various channels, such as digital, print, social media, and events.
- Collaborating with product teams to develop effective product positioning, messaging, and go-to-market strategies.
- Implementing initiatives to attract new customers while also retaining and nurturing existing ones through loyalty programs, customer engagement strategies, and personalized marketing efforts.
- Using data analytics tools to track and analyze the performance of marketing initiatives, measuring key metrics, and making data-driven decisions to optimize marketing ROI.
- Developing and managing the marketing budget, allocating resources effectively, and ensuring that marketing efforts are cost-efficient and yield positive returns.
- Building and leading a high-performing marketing team, providing guidance, mentorship, and support to team members, and fostering a collaborative and innovative work environment.
- Collaborating with other departments, such as sales, product development, and finance, to ensure alignment and integration of marketing efforts with overall business objectives.
- Monitoring market trends and competitor activities, identifying opportunities and threats, and adjusting marketing strategies accordingly to maintain a competitive edge.
- Establishing and managing relationships with external partners, agencies, vendors, and service providers to support marketing initiatives and campaigns.
To qualify you must have:
- Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
- 20+ years’ experience in Marketing & Communications, Product Marketing, or related field.
- 5+ years’ experience as a CMO leading a team or leading regional brand.
Job ID 5455
- ABOUT COMPANY
- KS Talent Solutions
- Singapore
5 Employees HR & Recruitment
'It feels like working with a Search firm but at a contingent price and cost structure...' 'For over ten years, KS has provided us with experienced e...
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