Brand Experience Manager

3 weeks ago

Dubai, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the role**
In a very competitive UAE automotive industry, we're seeking a** Brand Experience Manager.** This role will be pivotal in strengthening Toyota and Lexus' presence and elevating the customer experience across various touchpoints. This includes sales and aftersales networks, boutique outlets, as well as experiential spaces like Mall Stores and brand exhibitions.

**What you will do**

**Brand Experience**:

- Strategize, plan and execute all product launches, including media event, VIP & public activations
- Plan and executive sales events in various showrooms to increase footfall
- Set up a sustainable Toyota and Lexus brand standards program
- Work alongside the Senior Managers for each brand and GM Marketing to work on various partnerships and sponsorships for both brands
- Responsible for asset development and refresh in sales and service centers
- Plan and organize network development events such as showroom openings, refurbishments, etc.
- Support relevant teams for other internal events such as National Skills contest, HR events, etc.
- Strategize all public activations/ guerilla activities to increase brand awareness and engagement
- Manage event budget to ensure no over/under spend
- Reporting and PDCA (Plan, Check, Do, Act) so there are learnings for future projects

**Instore Experience**:

- Analyze brand positioning and consumer insights
- Partnering with cross-functional teams to enable the success regarding customer experience
- Develop a strong understanding of the brand's key customer journeys
- Define KPIs to monitor success and progress
- Responsible for brand standards across both brands
- Implement brand guidelines, monitor product display and customer reactions
- Conduct audits in all locations

**Development**:

- Actively participate in trainings to improve personal leadership skills
- Develop a succession and training plan in conjunction with the brand experience team to ensure a clear career growth path is created with transparent milestones and objectives. Activity should include relevant training courses, mentoring and new projects to create empowerment with accountability.

**Required skills to be successful**
- Marketing Educational knowledge, preferably in Marketing, Communications or related field
- Brand Experience understanding, UAE automotive events experience
- Organized and high-pressure activation problem solving skills
- Technical production knowledge and technology incorporation

**About the team**
The role reports to the General Manager Marketing. You will collaborate with sales, aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets.

**What equips you for the role**
- Must possess strong technical expertise and a proven track record in executing events and activations within the UAE market.
- Preferably millennial able to feel, sense breath and understand social media trends
- Experience of dealing with agencies
- Ability to think creative and critical as an individual while working effectively with a team
- Comfort working in a fast-faced, constantly-changing environment
- A real can-do attitude with perfect execution skills

**About Al-Futtaim Automotive**
A major division of the UAE-based Al-Futtaim Group of companies, **Al-Futtaim Automotive** is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothi

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