Assistant Marketing Manager
4 months ago
Supporting the development, implementation and evaluation of overall marketing and communications strategy and execution across the 2 brands. This is an end-to-end 360 marketing role, with understanding required across the major marketing disciplines - including but not limited to digital, social, paid advertising, PR, events and influencer.
Exposure to and understanding of full funnel marketing techniques is required.
**Brand**
- Be the brand guardian and manager of all DLE Group brand assets: our brand identity, digital presence, social platforms, photography, videography, team write ups, boilerplate, etc.
- Support the creation of all marketing materials, collaterals, and always-on plus campaign content.
- Manage all marketing information (DLE company info, pitches, client database, etc)
**Communications, Events & PR**
- Deliver to the marketing communications plan including strategy, goals, budget and tactics.
- Coordinate all public relations activities with external agency partners.
- Manage media inquiries and interview requests.
- Support with positioning the brands effectively in PR.
- Monitor, analyze and communicate PR results on a regular basis.
- Support the evaluation of opportunities for partnerships, sponsorships, and exhibitions on an on-going basis.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
**Digital**
- Support with paid advertising campaigns across the full spectrum of marketing touchpoints, but with a focus on paid social, influencer, PPC and partnerships.
- Develop a rich bank of creative assets for use across the marketing plan (such as video, copy, imagery) and for multi-channel campaigns.
- Create and maintain a social media and editorial calendar with posting schedule for our key platforms across both brands.
- Manage communities across the various platforms deployed.
- Support head of department with monitoring, analyzing, reviewing, and compiling reports on the effectiveness of campaigns to maximize results.
**Projects & Administration**
- Work closely with the architectural, creative design and production teams in the preparation of project documentation, including case study writing, footage selection, film production, web updates, social posts etc.
- Articulate and present (y)our thinking, strategic creative briefs and ideas in an engaging concise way, both in written and spoken presentations.
- Manage, write, and create all awards entries (in collaboration with the team).
- Be a master in organizing and maintaining the DLE asset library and tools for collaboration.
- Support with the management of the marketing budget across both brands, ensuring financial resources are optimized and unlock most value for the business.
**People**
- Build and maintain effective relationships across the business and creative functions.
- Closely collaborate with cross-functional marketing agencies (PR, influencer, digital, social, freelance) to ensure high quality work is developed to meet brand and business goals.
- Support with positioning the marketing function as a strategic business unit in the Group.
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