Brand Manager
3 months ago
**Job Title: Brand Manager**
**Job Location**:Dubai**
A Brand Manager is responsible for developing and implementing strategies to enhance a brand's reputation, positioning, and overall value. They work closely with marketing teams, sales departments, and other stakeholders to ensure that the brand's identity and messaging are consistent across all touchpoints.
**Key Responsibilities**
**Brand Strategy Development**:
- Create and execute comprehensive brand strategies aligned with the company's overall business objectives.
- Conduct market research to identify target audiences, trends, and competitive landscapes.
- Develop brand positioning statements and messaging that resonate with the target market.
**Brand Management**:
- Oversee the implementation of brand guidelines and ensure consistency across all brand touchpoints, including advertising, packaging, digital platforms, and retail experiences.
- Monitor brand performance and track key metrics to measure effectiveness.
- Manage brand partnerships and collaborations.
**Product Launches and Marketing Campaigns**:
- Develop and execute successful product launch plans.
- Create and manage marketing campaigns to promote brand awareness, generate leads, and drive sales.
- Collaborate with creative teams to develop compelling marketing materials.
**Crisis Management**:
- Develop and implement crisis communication plans to address negative publicity or brand reputation issues.
- Manage the public relations response to crises and restore brand trust.
**Qualifications**
- Bachelor's degree in marketing, business administration, or a related field.
- 5 years of experience in brand management or a similar role.
- Strong understanding of brand strategy, marketing principles, and consumer behavior.
- Excellent written and verbal communication skills.
- Creative problem-solving abilities.
- Ability to work effectively in a fast-paced environment.
- Proficiency in market research tools and analytics software.
**Experience**:
- Brand Management: 4 years (required)
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