Head- Category

2 weeks ago

Sharjah, United Arab Emirates IFFCO Full time

**Job Summary**:

- The Category Head for Functional Flour and Coating Systems will be responsible for the P&L of the Business.
- Incumbent will be expected to drive revenues, margins and innovation for the category working closely with direct and indirect stakeholders.
- Incumbent is expected to manage and influence both internal and external customers. The Technical and Commercial functions will report to this role.

**Roles & Responsibilities**:

- Identify, develop and capture new business opportunities for assigned products specifically targeted at B2B customers such as food manufacturers and culinary food producersacross the region.
- The key driver of revenues will be through B to B & Food Service Channels.
- Provide market intelligence, direction to R&D team on library creation and be part of the Functional Flour and Taste Systems business core team in developing business strategy.
- Engage and develop relationship with key customers across the region.
- Acts as technical representative to the customer during the initial contact.
- Strategically plan how to approach and convince potential new customers. Develop proposals alongside sales and R&D.
- Meet and deliver annual sales and margin budgets for the business segment.
- Forecast and manage the sales pipeline for the business covering client contact/sampling or product approval /Pricing approval/Prototype submission and contracting.
- Provide competitor analysis and intelligence on seasonings business in the region

**KPIs**:

- Sales, Margins and Profits
- New Customers additions
- Geographical expansion
- Product portfolio expansion

**Work experience requirement**:

- 10 to 12 years’ experience in an international role.
- Experience in a Flour based ingredients segment is necessary.
- Experience in UAE / GCC region and Levant is an advantage.

**Qualification**:
Master’s / Bachelor’s Degree (Food sciences) or Master’s in Business Administration with specialization in General Management from a reputed university is preferred.

**Competencies**:

- Business Acumen and domain knowledge
Category Management
Consumer Behavior B2B and B2C
Driving Results
Functional Knowledge of Business and Industry
Leading and Managing Change
Ownership and Accountability
Product Knowledge and understanding (new competency)
Self and Team Management
Strategic Thinking
- Business Unit: FHT (3529)- Business Group: Agri Foods (233)

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