Performance Marketing Manager

2 weeks ago


Dubai, United Arab Emirates PureBorn Baby Care Requisites Trading Full time

As Performance Marketing Manager your core focus will be to Drive Traffic Acquisition strategy for ECommerce business of region, collaborating with various internal and external stakeholders.

**Your key responsibilities will be**:

- Engage with internal stakeholders such as Brand and Digital teams to leverage on top funnel marketing for driving bottom funnel conversion
- Craft and maintain portfolio strategy, maintaining balance between top line acceleration and gross margin objectives with eCommerce exclusive portfolio
- Collaborate with E-commerce Platforms in markets to create thematic and engaging Campaign landing pages with success parameters clearly defined
- Collaborate with Publishers to use Content driven marketing techniques for bottom funnel audience targeting
- Drive targeted ad campaigns vis different platforms like Google display network, facebook, youtube etc.
- Work with PureBorn influencers to drive traffic to PureBorn websites, build an army of brand ambassadors and database of consumers for future collaboration
- Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and addressing what is not working.
- Take an analytical and evidence-led approach to Consumer Experience management; focus across all portfolio objectives
- Work closely with innovation and marketing teams to launch new eCommerce exclusive portfolio in markets

Pay: AED12,000.00 - AED16,000.00 per month



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