Product and Pricing Analyst

5 months ago

UAE, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the role**:

- The purpose of the role is to work closely and assist the Senior Manager Product and Pricing for the overall price and product strategy including analyses, statistics and market comparisons. The role consists of ensuring the team develops short and medium-term product plans in line with market demand and overall Trading Enterprise (TE) strategy as well as contributing to the development of long-term market and brand forecasts.

**What you will do**:

- Managing the entire product lifecycle from strategic planning to tactical activities including but not limited to price, trim levels, and all related product options.
- Rationalizing and maintaining a product offer which drives viability, profitability linked to customer demand in the region.
- Monitoring the customer and Industry trends and identifying potential threats and opportunities.
- Delivery of product plans on time.
- Determine target customers, primary surrogate, and secondary competitors for each carline to ensure effective positioning.
- Work with the respective brand principals to secure the ideal Product Offer for the UAE Market, including powertrain, series, standard equipment and options given the customer requirements.
- Competitor offers constraints and opportunities of the market and the parameters determined by the Group.
- Recommend series mix by carline to maximize revenue, profitability and volumes.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to the network and non-customers.
- Investigate the opportunity for factory sourced and or locally developed special editions/ customized vehicles for both B2C and B2B business and where applicable ensure these are authorized by the principals and validated by the aftersales team.
- Work with the parts department to develop an accessory offer across our brands and improve parts penetration.
- Work with Brand General Managers to determine ideal product offer and positioning for each carline and series.
- Provide a proactive and regular flow of relevant information pertaining to the motor industry with senior management and cross functional teams on product, its performance and major issues or changes in the market or competition.
- Collaboration and close relationship with OEM/ regional offices.
- Working in close co-ordination with the brand marketing managers and advertising agencies in development of material for new and existing models - specifically with information highlighting new features and attributes.
- Timely provision of feature / benefit information to support marketing collateral.
- Correct product data appearing in all published material.
- Work collaboratively and conduct in-depth pricing and product analyses, determine the pricing strategy, assist in setting list price and price policies for the respective markets.
- Produce positioning analysis (Equalization / Visual and Value Adjusted Pricing) analysis for each carline.
- Produce monthly reports on product and price mix for internal and principal reporting while providing accurate reporting market conditions, positions and trends of the UAE market and GCC.
- Monitor the competitor prices and the brand strategy in the UAE.
- Contribute to the budget building phase to support the Financial Controller.
- Regular Price, Specification and Positioning reviews.
- Monthly accuracy in planning/forecasting information of order placement analysis and recommendations to Price and Product Manager
- Keep up to date with competitive brands and their product launches by monitoring motoring, general press, websites and relying on principal input.
- Recommend, set up, conduct and analyze the needed market studies.
- Identify opportunities of innovation through analysis of global trends and initiatives in the brands and creating or adapting solutions for the UAE market, with Hybrid as a key driver.
- Compliance and alignment to Principal reporting.
- Successful launch of hybrid/alternative energy products.
- Ensuring successful launch of new products by init

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