CRM Manager

3 weeks ago

Dubai, United Arab Emirates Starzplay Arabia Full time

**Who we are.**

Are you looking for a challenge that is going to provide you experience in Agile environments? Are you eager to work with frontend and backend cutting edge technologies? Do you want to learn about the latest technologies involved in the OTT video streaming ecosystem? Do you want to work in an international environment? STARZPLAY offers you all of these challenges and more

STARZPLAY is a subscription video on demand service headquartered in Dubai and available in 20 countries in the MENA region. Our service streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids’ entertainment and dedicated Arabic content to subscribers in the region. This is what makes us the fastest-growing SVOD & LIVE Sports streaming service in the region.

**Responsibilities**
- Develop and implement strategies to improve customer engagement and retention.
- Track and own key engagement metrics related to engagement on the platform, churn and reactivation.
- Collaborate with cross-functional teams to optimize the user experience and drive engagement.
- Lead the development of engagement campaigns and initiatives.
- Conduct A/B testing and analyze user data to identify opportunities for improvement.
- Utilize customer relationship management (CRM) tools to manage customer relationships and reach company’s business goals.
- Driving CRM initiatives and execution of campaigns (planning, briefing, working with the creative team with execution)
- Automated triggered and journey-based CRM campaigns
- Mass and segmented manual campaigns. Acting as a liaison between the IT and CRM team to identify consumer segments to be targeted for campaigns.
- Working with the tech team to manage CRM systems and data warehousing.
- Maintaining and improving data management processes and accuracy. Partnering with different stakeholders to keep them informed about upcoming data management initiatives.

**Requirements**:

- Bachelor's degree in marketing, business, or related field
- 5+ years of experience in customer engagement, retention, or related field
- Fluency in Arabic is required.
- Demonstrated success in implementing CRM system and improving user engagement and retention.
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Experience with A/B testing and user data analysis
- Familiarity with subscription-based business models is a plus.

**Why work at STARZPLAY?**

At STARZPLAY we look for BOLD, CREATIVE and INNOVATIVE individuals that have a passion for technology.

We offer a competitive compensation package and an environment that is constantly evolving and exposing you to new market trends and innovations while giving you a chance to contribute to our exciting platform. If you are a problem solver and a visionary thinker, then come join us at STARZPLAY

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