CRM Manager

1 week ago


Dubai, Dubai, United Arab Emirates DFreight Full time

As CRM Manager at DFreight, you will be responsible to set and monitor CRM strategies that will foster profitable long-term relationships with clients.

In this role, you will coordinate with our Sales and Marketing teams to boost DFreight's market presence and increase customer engagement.

To be successful in this position, you should have solid experience with Customer Relationship Systems and KPI metrics. You should also be able to identify new opportunities and proactively address system concerns. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented company.


We are looking for enthusiastic, forward-thinking, digitally savvy Freight forwarding professionals to help us continue to grow and transform the industry.


Responsibilities:

  • Own all CRM initiatives and deliver best practice in eCRM
  • Segmentation, Customer Insight, Loyalty / Key Accounts, community programmes and other emerging channels that unlock 100% growth in 2023 and beyond.
  • Create clear strategy to deliver exceptional Customer Engagement on an ongoing basis.
  • Build a multidimensional segmentation framework over our leads and customers to establish recency, frequency, value of each segment and insight from those segments which feeds your activity and that of the wider business.
  • Work closely with Marketing and Sales teams to agree call to action / tactics and plan to optimise retention activity.
  • Work closely with the CCO and Head of Marketing to align on activity, creating greater results in acquisition.
  • Provide expertise on current eCommerce industry best practice, with CRM focus.
  • Effectively communicate and collaborate across internal and external stakeholders.
  • Think like a customer, all the time, every day.

Requirements:

  • 6+ years in CRM/Retention marketing experience, with 3 years+ in a management role.
  • Bachelor's degree in Marketing, Information Technology, Business Administration or related field.
  • Proven work experience as a CRM Manager or similar role
  • Experience developing and executing successful CRM campaigns and programs.
  • Handson experience of working with CRM software platforms
  • Salesforce, Hubspot, Zoho etc
  • Technical expertise with CRM and analytical systems
  • Coding and programming skills will be an added benefit.
  • Solid background in customer acquisition strategies.
  • Knowledge of online marketing methods and best practices
  • Ability to manage marketing projects endtoend

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