Chief Growth Officer

4 weeks ago

Dubai, United Arab Emirates Styli Common Full time

**The CGO is the growth-hacker in an organization**: growth hacking is laser focused on specific
KPIs—customer acquisition, repeat buyers, customers perception, branding, and eventually sales.

We are looking for an entrepreneurial Chief Growth Officer with a track record of scaling growth initiatives.
We seek a leader with 15+years of experience in managing teams and possessing a diverse skill set in
omnichannel branding and marketing (both offline and onsite). The leader will be adept at understanding
data, tracking performance metrics and excelling in creating systems & processes which can adapt to
fast-paced growth, while reacting to required iterations. The leader would be a data-driven
decision-maker, but has a strong background in managing relationships with internal and external
stakeholders, contributing to organizational success.

**Key Aspects of the Role**: You will lead our demand generation efforts across markets. Your primary

**focus will be on**:
Strategy, Budgeting and Spend
1) Be the owner of the business growth strategy. Determine spend budgets based on business
goals in terms of GMV and net profit.
2) Own the marketing budget and optimize for customer acquisition, repeat buying, brand building
and customer loyalty.
Acquisition Marketing - Digital Marketing & SEO
3) Work with the digital marketing head to identify the optimal strategies across digital channels like
Snap, TikTok, Meta, Google and others. Lead a high-potential team to deliver effective
multi-channel marketing campaigns, optimizing for ROI on spend.
4) Work with content and creative teams to identify messages/content/creatives that resonate with
customers, while setting up a process to iterate under performing campaigns.
5) Work with agencies where necessary to build channel performance, where inhouse performance
is subpar, until we can build the required ROI internally.
6) Build out the influencer strategy for Styli, while managing spend, through performance based
incentives for influencers. Increase influencer driven revenue.
7) Establish key performance indicators (KPIs) and metrics to track the effectiveness of growth
initiatives across various channels and activities.
8) Develop and implement an SEO strategy to improve the visibility and ranking of the company's
website in search engine results pages (SERPs), driving organic traffic and maximizing customer
acquisition opportunities.
9) Conduct thorough keyword research to identify relevant search terms and phrases with high
search volume and low competition, optimizing website content, metadata, and structure to target
these keywords effectively.
10) Optimize on-page elements, including title tags, meta descriptions, heading tags, and image alt
text, to align with target keywords and improve search engine visibility and click-through rates.
Retention Marketing - CRM & Loyalty
11) Develop a CRM strategy that leverages all available CRM sources, including push notifications,
customers throughout their journey.

12) Define segmentation strategies to tailor communication and marketing efforts based on customer
preferences, behaviors, and transactional history, ensuring relevance and personalization.
13) Balance between branding initiatives and transactional activities within the CRM strategy, aligning
messaging and content to both build brand awareness and drive conversion.
14) Reassess the customer loyalty program and its effectiveness in building a loyal base of repeat
customers.
15) Create a strategy for a vibrant customer community platform, which allows us to build long term
loyalty. This can be through forums, reward programs, social media interventions, among others.
16) Develop and implement a robust Net Promoter Score (NPS) strategy to measure customer
satisfaction and loyalty, leveraging feedback to drive continuous improvement and enhance the
overall customer experience.
Brand Building, Creative Marketing & Partnerships
17) Lead the brand building and awareness efforts for Styli through offline advertising. Optimize for
cost by building a strategy, which utilizes Landmark group assets, including the retail footprint.
18) Build out our presence across media channels like print, social and others, through newsworthy
anecdotes, which contributes to building a 360 degree marketing plan, aimed at increasing our
share of customer mindspace.
19) Build out a partnership strategy, which allows Styli to leverage cross collaborations with other
industry players like financial institutions and hospitality players among others, increasing our
potential customer base.
20) Manage PR initiatives to generate positive media coverage and enhance brand reputation,
including press releases, media relations, and influencer partnerships.
21) Direct imaging and graphic design projects to maintain a visually cohesive brand identity and
create impactful visual assets for marketing campaigns and product packaging.
22) Identify strategic partnerships and collaborations with complementary

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