Customer-Facing Enablement Manager
4 weeks ago
We are seeking a Customer-Facing Enablement Manager to design, deliver, and manage enablement programs that empower our sales teams with the knowledge, tools, and resources they need to excel. The ideal candidate will focus on creating impactful training content, onboarding new hires effectively, and implementing mechanisms to track performance and knowledge assessments. This role is pivotal in ensuring sales teams are aligned with our products, services, and customer value propositions, ultimately driving revenue growth and customer satisfaction.
Key Responsibilities: Content Creation & Training Development:- Design and develop engaging enablement content tailored to sales teams, including product overviews, competitive analysis, and customer value propositions.
- Partner with Product, Marketing, and Sales teams to ensure content is accurate, relevant, and aligned with business goals.
- Create interactive learning modules, presentations, and sales playbooks.
- Develop role-specific training programs for Account Executives, Business Development Representatives, and other customer-facing roles.
- Own and execute a comprehensive onboarding program for new sales hires, ensuring they quickly ramp up on products, processes, and sales strategies.
- Create onboarding plans that include a mix of live sessions, e-learning modules, and hands-on activities.
- Collaborate with HR and hiring managers to streamline the onboarding experience.
- Implement assessment tools to track and evaluate the progress of sales teams' knowledge retention and skills development.
- Regularly analyze assessment data to identify areas for improvement and provide actionable insights to leadership.
- Maintain a central repository for enablement content and learning materials.
- Build and manage an enablement calendar, ensuring timely delivery of product updates, new hire onboarding sessions, and skill refreshers.
- Stay updated on industry best practices to innovate and improve enablement strategies.
- Partner with leadership to align enablement programs with overall sales objectives and KPIs.
- Work closely with Sales, Product, and Marketing teams to stay informed about product launches, updates, and market trends.
- Act as the primary point of contact for sales enablement, gathering feedback from the sales team to iterate on programs and resources.
- Bachelor's degree in Business, Education, Marketing, or a related field.
- 3–5 years of experience in Sales Enablement, Training, or a related role in SaaS or CPaaS industries.
- Proven expertise in designing and delivering enablement programs for customer-facing teams.
- Experience with Learning Management Systems (LMS), sales enablement tools, and content creation platforms.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives.
- Excellent communication and presentation skills.
- Analytical mindset with a focus on metrics and outcomes.
- Content Development: Ability to translate complex product features into compelling and digestible training materials.
- Strategic Thinking: Align enablement strategies with business objectives and adapt to changing priorities.
- Collaboration: Foster strong cross-functional relationships to ensure programs are relevant and impactful.
- Analytical Skills: Use data to measure the effectiveness of enablement initiatives and drive continuous improvement.
- Customer-Centric Approach: Understand customer pain points and how to position products to address them effectively.
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