Ecommerce Manager

3 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Etihad Rail Operating Companies Full time
Position OverviewThe

E-commerce Manager

will drive the growth of our online ticketing platforms. Through experience and innovation, he/she will oversee all aspects of e-commerce operations, working closely with the Head of Marketing and E-commerce, as well as with other teams to optimize customer journeys and maximize revenue. This role requires a strategic thinker with a hands-on approach and a passion for digital innovation.Roles and ResponsibilityE-Commerce Operations:Oversee the day-to-day operations of the e-commerce channels, including the website and mobile app, ensuring seamless functionality and an optimal user experience.Collaborate with the product and IT teams to implement improvements, resolve issues, and introduce new features for enhanced performance.Manage relationships with third-party ticketing platforms and ensure alignment with brand and revenue goals.Work with the marketing team to design and implement integrated campaigns that drive traffic to digital channels.Support SEO, SEM, and performance marketing efforts by ensuring landing pages and content align with campaign goals.Performance Optimization:Develop and execute strategies to drive ticket sales and increase conversion rates across all e-commerce platforms.Conduct ongoing analysis of website and app performance, leveraging analytics tools to identify opportunities for improvement.Lead A/B testing initiatives to optimize the customer journey and increase engagement.Stakeholder Engagement:Build and maintain relationships with internal and external stakeholders.Support the organization's representation at events and forums related to passenger train services and e-commerce.Customer Focus:Monitor customer feedback and behavior to refine the digital experience and improve customer satisfaction.Implement tools to collect and analyze customer data.Performance Tracking and Reporting:Track e-commerce performance metrics, preparing regular updates for the Head of Marketing and E-Commerce and other relevant stakeholders.Assist in analyzing data to identify trends, address performance gaps, and optimize strategies.Ensure that budgets are adhered to during project execution.Desirable Qualifications, Skills and ExperienceAcademic Qualifications:Bachelor's degree in a digital related field. A master's degree is a plus.Experience and Other Skills:5+ years of experience in e-commerce roles, preferably in transportation, aviation, or related industries.Demonstrated experience in managing e-commerce platforms for a digital-first company.Experience with digital B2C sales channels is mandatory.Familiarity with e-commerce systems and optimization techniques.Strong understanding of customer journey and user experience.Strong organizational and project management skills.Excellent communication and interpersonal abilities.Analytical mindset with a focus on data-driven decision-making.Understanding of the local market dynamics in the UAE.

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