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Brand Marketing Programme Delivery Manager

1 month ago

Dubai, United Arab Emirates Precision Hire Solution Full time

Job Purpose: About thisrole:
The successful candidate will developlead and manage a brand strategy for their assigned portfolio ofbusiness units to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the Emirates or dnata brand andsubbrands while demonstrating agility in delivery of the strategyin line with changing business priorities. They will alsoproactively identify brand commercial or operational businessobjectives that shape both MarComms activities and CCMB Buildroadmap of their portfolio. Additionally they will codevelop manageand implement integrated brand and marketing programmes to deliveron the brand strategy customer experience promise or achievebusiness objectives in partnership with the CCMB team ofSpecialists.

What you will do:

  • Provide inputs into thebusiness unit brand strategy and direction and communicate thiseffectively with relevant stakeholders while understanding theoverall Emirates/dnata brand strategy wider operating environmentperformance and dynamics of assigned business units. Ensure theteam works closely with EK Group market research marketingstrategic planning analytics and insights functions to generate therelevant and comprehensive insights on the business unit brandproduct and customers positioning in the relevant markets.
  • For the defined portfolio translate andconvert the brand strategy commercial and/or operational businessobjectives or challenges to singleminded brand and marketingobjectives that the specialist teams can deliver across the entirecustomer lifecycle journey and touchpoints. Ensure the team areable to effectively leverage research data analytics and insightsto ensure that briefs are clear and articulate so specialist teamscan effectively design develop and test the proposed response orsolutions. Lead the teams relationship with the Marketing StrategicPlanning team to ensure the briefs are in line with CCM&BMeasurement Framework and achieve the required ROI on CCM&Bspend.
  • Manage the MarComms Programme coveringboth Run and Build marketing requirements for the respectivebusiness unit. Work closely with the respective specialist teams toincorporate the relevant Build roadmap elements into the BUroadmap. Define track and report the Run marketing requirements forthe respective BU. Along with the Manager Brand and MarketingProgrammes communicate roadmap and vision with relevant BUstakeholders to ensure alignment where required on a periodicbasis.
  • Provide strong inputs into how CCMB canoptimise the build delivery and measurement of planned (shorttolongterm) Business Unit changes across customer communicationtouchpoints. Lead the team to leverage and understand CCMB researchinsights and analytics to influence the development of newinitiatives customer experience and journey in line with brandstrategy and objectives.
  • Identify MarCommscapabilities that can be leveraged by respective business unit andinfluence the CCMB build road map to support business objectives inclose collaboration and coordination with the CCMB specialist teamsby staying up to date with the latest developments in modernmarketing and marketing technology.
  • Codevelopand influence the prioritisation of the CCMB build roadmaps witheach of the specialist teams based on respective business unitrequirements. Balance the needs of customers stakeholders CCMBresources brand and commercial requirements and the desiredmaturity levels while appreciating that each Specialist Team ownstheir respective Build Roadmap
  • Identifysynergies and opportunities between portfolios by collaboratingwith account management counterparts e.g. crossselling productsaligning and leveraging data
    Support specialist teams toaddress or mitigate any risks or issues that may impact roadmapdelivery by coordinating or influencing the relevant stakeholdersfrom the business units. Risks or issues such as data governanceand privacy cybersecurity technical or data integration challengeslegal issues organizational requirements etc.
  • Develop consolidate and manage the annualbudget requirements to deliver on Brand and MarComms requirementsfor assigned business units including the presentation of CCMBrequirements for resources and funding from respective BPCs
  • Focus on continuous professional developmentfor the team utilising internal and external partners to ensuremarketing and marketing technology skills and knowledge of the teamare relevant and uptodate and develop sufficient knowledge of thebusiness units being supported to ensure appropriate solutions areproposed.

Qualifications& Experience: This role might be for you if you have:

  • Degree or Honours (123 orequivalent) in Marketing or Communications.
  • 8yrs working as a marketing communications manager with andinternational organisation.
  • Experience in anAirline / Travel industry is preferable.

Youll have an edge if youhave:

  • An understanding ofcustomer journey development across digital and nondigitaltouchpoints from a marketing communications perspective and abilityto translate business requirements into marketing communicationssolutions
  • A project management certification
  • An understanding of 360* marketing and abilityto manage and deliver marketing communications campaigns
  • A broad understanding of marketingtechnologies including automation programs marketing datamanagement CCMB operational valuechain and operational model withteams such as IT and EA
  • The ability tocollaboratively develop a comprehensive functional requirementbrief with specialist teams such as: UX/IBE teams Customer Strategyand Retention Media and Performance Marketing Customer Insightand/or EA and Marketing Analytics
  • Effectivecommunication skills and ability to answer why to the questionsfrom stakeholders by leveraging and mastering data customerfeedback and other metrics
  • The proven abilityto manage senior stakeholders and influence decision making
  • The proven ability to influencecrossfunctionalteam

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