Channel and Trade Marketing Manager

Channeland Trade Marketing Manager GulfPOSITIONSNAPSHOTJobReq ID: 52301Type of work: On siteType of contract: Openended/permanentFull/Part Time: Full timeLocation: Dubai AEPOSITIONDESCRIPTION

OurCompany:
Tokyobased Bridgestone Corporation isthe worlds largest manufacturer of tires and other rubber products.We employ over 140000 people around the world operate 3 technicalcenters and 178 manufacturing plants and sell products in more than150 countries. Serving Society with SuperiorQuality has been our mission since Shojiro Ishibashifounded Bridgestone in 1931 and we look for individuals who shareour passion to fulfill thismission.

RoleSummary:

Based in Dubai Channel andTrade Marketing Manager Gulf for Bridgestone Middle East &Africa (BSMEA) reporting into the Branch Manager Gulf. You willdevelop and implement marketing and sales plans and analysis forGulf market to achieve market share and profitabilitytargets

Responsibilities:

TradeMarketing &Communications:

Contribute to thecreation and execution of the Regional MarketingPlan:

• Understand market and enduserneeds in conjunction with the Regional Marketing teams within BSMEAand Distribution Partners to develop enhance and implementmarketing strategies and campaigns.
• Collaboratewith cross functional teams to lead Activations Sellout campaignsSponsorships Events Tactical Campaigns Product Launches andMarketing Tools.
• Develop the timelines forexecution of aligned marketing plans and manage the full yearmarketing calendar within designatedmarkets.
• Manage and execute key activations /campaigns in strategic markets (Events PR CSRetc.)
• Work in conjunction with regional BSMEAfunctions and partners to ensure full alignment and clearcommunication across allstakeholders.

Managing MarketingBudgets:

• Lead the followupupon market specific executions activities and related expendituresas per the marketing plan.
• Ensure dataintegrity (Budget Committed Paid) and overallcompliance.

• Workingclosely with regional communication teams to ensure all successstories best practices are shared anddeployed.

Sales and DataAnalysis:

Collecting monthly sell outdata from sales team and generating the sell out forecast as wellas contingency plans with local teams.

Managementof market back sell out positioning per market and per channel:Build together with the sales systematic collection and review ofmarket back information and align with related parties onpositioning per market and per channel as per our company strategy.

• Organize monthly business reviewswith partners IBRM (internal & external)
• Responsible for integrity of data shared withdifferent functions of the branch
• Analyzingsales results and suggesting collective actions or newinitiatives.
• Handling sales incentive programfor partners

Retail:

• Supportthe development of retail network in combination with regionalBSMEA teams and partners. Seek and deploy market specificinitiatives to deliver sustainable businessvalue.

Marketintelligence:

• Obtain anddevelop market intelligence and insights and disseminate across keystakeholders.
• Transfer data into decisiveactions and drive and follow up implementation together with therelated sales team and partner.
• Provideoutstanding market report to Partners and teams driving effortstowards right products and channels while securing Bridgestonesstrategy. Partner with the BSMEA Regional Strategicplanning functions to develop accurate sell out forecasting.

ChannelManagement:

• Develop andexecute together with the local sales team and partner channelsales strategies to achieve sales targets and revenuegoals.
• Identify and recruit new channelpartners to expand market reach and penetration. (Digital OERetailers Fleets )
• Build and maintain strongrelationships with existing channel partners providing supporttraining and resources as needed.
• Collaboratewith internal teams including sales marketing and productdevelopment to ensure alignment and support for channelinitiatives.
• Monitor market trends competitoractivities and customer feedback to identify opportunities andthreats in the market.
• Analyze sales data andperformance metrics to track progress against targets and identifyareas for improvement.
• Set up an environment tobecome partner of choice for channelleaders.

RequiredQualifications:

• Degreequalified.
• Possess a minimum of 10 years ofcombined marketing and sales preferably in tire automotiveindustrial or comparable B2B industries orsectors.
• Strong data analysis and numericskills attention to details and holistic approach of business(price volume mix brand)..
• You will have aproven track record of developing innovative and revenue generatingtrade marketing solutions have a proactive approach and a passionfor the automotive and mobility solutions sector and a competencein promoting premium brands and products in a very competitiveenvironment.
• Understanding of market pricingdynamics and strong background in market intelligence and effectiveusage of both market and researchdata.
• Experience in managing omnichannelapproach is a must.
• Prior experience within amultinational is beneficial however familiarity with working in amatrix environment and within a distributor business model isessential.Presentation skills with excellent knowledge of MS officeand PowerPoint.
• Exceptional communicationskills in English you will be able to develop compelling narrativesacross a broad range ofmarkets.

BridgestoneBehaviours:

Qualified candidates needto demonstrate the followingbehaviors:

• Agility to work in a matrixcomplex and fast paced environment.
• Courage toshare ideas challenge the status quo.
• Ownershipto see the bigger picture and take ownership by thinking and actingbeyond the role(selfstarter)

Bridgestone LeadershipEssence:

Qualified candidates for thisimportant position will therefore need to demonstrate thefollowing:

• Establishesstrategic direction and effectively communicates thevision: Communicates a clear and inspiring vision for thebusiness; drives competitive and innovative strategies and is ableto generate alignment against the strategicdirection
• Demonstrates business acumento achieve results through others: Understands educatesand applies the fundamental business concepts by which a companyoperates in order to deliver results and create a climate thatfosters personal commitment toexcellence
• Promotes and enhancescompany culture: Champions the organizations sharedvalues and beliefs
• Effectively managesacross cultures: Achieves effective collaborationalignment and communication across multiple dimensions of culturaldiversity
• Demonstrates selfawarenessand emotional intelligence: Recognizes ones personalstrengths weaknesses opportunities and limits. Understands emotionsand their effects
• Intellectuallycurious in support of learning agility: Activelyidentifies new areas for learning; regularly creates and takesadvantage of learning opportunities; uses newly gained knowledgeand skill on the job and learns through theirapplication
• Embraces and leads changeand innovation: Encourages different and innovativeapproaches to address problems and opportunities; facilitates theimplementation and acceptance of change within theorganization
• Identifies and developsorganizational talent: Attracts high calibre diversetalent leads and guides others to accomplish organizational goalsand objectives through ongoing development andcollaboration

MOREINFORMATION

All applications will bereviewed. Our Recruitment team will contact the suitable applicantsfor the next step of the recruitmentprocess.

We are looking forward tohearing fromyou

DISCLAIMER

Diversity and inclusion are a central part of Bridgestone EMEAsvalues at the highest level. This is key for our people to show apassion for excellence for improving society connected to the worldin which we live. Our commitment to diversity is linked to ourfounders mission of Serving Society with Superior Quality which isessential in shaping and creating the organization serving allpeople respectfully connected to our business. We recognize thateveryone is different and that attracting developing and retainingour employees will create a sustainable working environment whichis essential to our success. This means that all job applicants andmembers of staff will receive equal treatment and that we will notdiscriminate in particular on grounds of gender marital status raceethnic origin color nationality national origin disability sexualorientation religion orage.

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