Trade Marketing Manager

3 weeks ago

Dubai, Dubai, United Arab Emirates Ferrero Full time
Job Location: Dubai
Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The Trade Marketing Manager plays an integral role in aligning the strategies of the brands to the needs and trends of the market. If you are passionate about shaping the customer experience and influencing the journey of power brands, this role is the next career opportunity for you.

The Trade Marketing Manager for the UAE, Kuwait and Lower Gulf Indirect (LGi) will lead in developing and implementing omnichannel trade marketing strategies that are fully aligned with the brands strategies.

The TM Manager will drive the trade marketing strategy to tactics, including long term partnerships' development with customers leveraging on an in-depth knowledge of their strategies and their shoppers.

The incumbent will support in providing tools and means to activate Ferrero Category strategies in the point of sale and acting as a "process integrator'' mainly between local Marketing, Sales, and Supply Chain.

The successful incumbent will adapt the Ferrero Group Category strategies to fit with the local conditions to meet the company objectives.

This role will report to the Regional Trade Marketing Manager and the Country Managers for UAE, Kuwait and LGi.

Main Responsibilities:

As part of the Category Strategies and Plans, the TM Manager will monitor and analyze trade, competitors and shopper market data related to the assigned Channel / Category, to identify business opportunities and develop new Trade Marketing plans.

In her/his role, the incumbent will influence the channel strategies and plans, by supporting the definition of the assigned Channel Strategy for each Category for the Country, in alignment with Brand Strategy. In addition, will support the sales strategies at Channel / Account level with the objective to maximize the business development and profitability.

The trade marketing manager will be responsible for the In-Store activity management by providing to the sales teams, the best tools and means required for the implementation of the Marketing Strategy inside the point of sale.

Revenue Management is a crucial aspect of this role. Aligned with trade business intelligence, the TM Manager will develop the company dashboard to track key trade and shopper metrics and main business KPIs. The goal is to furnish all Business Units (BUs) with pertinent data that aids in comprehending and advancing the business.

The role, encompassing a multi-country scope, involves managing a team of six individuals. People management responsibilities encompass all people-related tasks, including recruitment, onboarding, training and development, performance management, employee engagement, and rewards.

Who we are looking for:

The Trade Marketing Manager position requires a blend of marketing, sales, and strategic planning skills.

We seek an experienced Trade Marketing Manager with 10 to 12 years of experience, including at least 5 years as a Trade Marketing lead within a multinational company in the FMCG (Food and Beverages industry is a plus).

Experience in the local Gulf market is highly valued.

The ideal candidate should possess a bachelor's degree in business, marketing, or a related field. Proficiency in English is mandatory, and knowledge of Arabic is a significant advantage.

We are in search of a candidate with outstanding stakeholder management abilities, who is also an effective communicator and influencer.

The candidate must have a comprehensive understanding of Shopper Marketing and Category Management/Trade Marketing. They should be adept at analyzing various data sources and translating them into measurable and actionable plans.

Expertise in utilizing Syndicated Data (e.g., Nielsen / IRI) and proficiency in tools like Excel, PowerPoint, and relevant category management software is essential for this role.

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How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that's why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.


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