Director of Demand Generation Marketing

4 weeks ago

dubai, United Arab Emirates RemoteWorker US Full time
Develop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectivesDetermine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and socialEvaluate, select and manage outside agencies that contribute to the demand creation programsLead generation and pipeline developmentManage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipelineManage demand generation tactics and A/B test to continuously improve resultsAnalytics and ReportingSet program goals, analyze campaign results in detail, and make data-based adjustments to drive improvementManage the allocation of performance marketing budget to achieve the greatest return for our dollarsBuild reports and dashboards to monitor and communicate lead gen activityDevelop clear and succinct narratives that educate and engage senior leadership on demand gen performanceTeam and Cross-functional ManagementCollaborate with marketing team to execute content, events and product marketing initiatives to help achieve demand gen goalsPartner with sales and rev ops to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC)Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversionsOperationsCollaborate closely with Revenue Operations to support full funnel tracking, build reporting and ensure close alignment with the Sales team on revenue metricsMonitor existing and developing technologies and make recommendations to improve Enumerate’s go-to-market tech stackManage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulationsRequirementsProven track record of 6+ years in marketing, with at least 3+ years in demand gen at a B2B companyExperience in a SaaS business, and familiar with the KPIs that drive SaaS performanceAuthorized to work in the US without sponsorshipKnowledge in: Deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention, expansion)Knowledge in: Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targetingKnowledge in: Strong analytical experience with the ability to use data to optimize campaigns, make sales decisions, and tell a succinct storyKnowledge in: Excellent cross-functional communication and collaboration skills, including the ability to work with executive leadership and sales teams Disclaimer: Drjobs.ae
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