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Senior Marketing Associate

2 weeks ago

Dubai, Dubai, United Arab Emirates Marina Home Interiors Full time
Job Description

Job Description:

Branding, marketing & its digital integration:

- Implement the annual marketing calendar and its related activities in line with the approved annual marketing budget
- Plan and articulate the offline & digital marketing strategy. Analyze the investment, measure and report its ROI.
- Manage & maintain online channel pages such as corporate website, web store and social media
- Translate brand values into innovative marketing campaigns by continuously seeking consumer insights
- Ensure process effectiveness and timely delivery of all MH & MRC brand collaterals for internal and external usage

Ecommerce campaign support:

- Collaborate with the Ecommerce team to optimize all customer touch points such as landing pages, customer journey to drive customer retention.
- Lead the planning, implementation, optimization, and reporting of performance marketing to help drive traffic to our website & app.
- Translate insights into integrated Omni channel programs, including media-to-shelf, portfolio and customer programs that engage and convert the shopper

Social Media Marketing

- Collaborate with the Social Marketing specialist or Agency ensuring our communication plans drives reach, brand buzz, footfall and brand love.
- Produce & deveop creative concepts for the website and social media that attracts and converts our target groups.
- Monitor social analytics to understand which campaigns are working.
- Propel brand imagery via consistent visual selections for led, social & web/app store.
- Review social calendar and schedule timely content posts promoting engaging content.
- Ensure content is developed for multiple online social channels. Content library is updated through regular showroom, studio, lifestyle photo shoots & freelancer/agencies support.

Retail Servicing, seasonal activations & promotions (online & offline):

- Lead the development and timely implementation of the promotions campaign plan including instore POS, banners & window design with appropriate promotional mix
- Periodically review the instore marketing collaterals and update & refresh them
- Ensure smooth replenishment of all marketing collaterals in showrooms
- Support the new product launch activities, collaterals and campaigns

Territory servicing Oman, Bahrain & Qatar and future MH territories

- Liaise with Showroom Managers and develop the marketing calendar specific to the region
- Ensure consistency in social media posting to create the right buzz and retention
- Collaborate with key influencers in the regions to promote campaigns based on the marketing plan
- Lead the development and timely implementation of the promotions campaign plan including instore POS, banners & window design
- Manage all offline and online campaigns effectively

New showroom launch:

- Lead New Showroom Marketing strategy and execute grand opening activities that achieve new store team goals
- Review store site plans and renderings to develop effective temporary signage strategy to raise awareness of new location and ensure best possible visibility
- Order, build and prepare marketing materials for each new store
- Develop content for print and digital materials to support outreach activities
- Ensure successful execution of brand initiatives, production of marketing materials that are on brand
- Partner with external agencies to develop press materials and media plans

Special Campaigns:

- Brainstorm and ideate the campaign plan with the team and own the end to end delivery of the campaigns such as Warehouse Sale, Ramadan, DSF, DSS, Anniversary campaigns, Mothers day etc
- Develop a compelling marketing plan, one that uses as much rich media and storytelling as you can muster in collaboration with the Communications Manager
- Boost engagement to increase traffic to social channels and website

PR:

- Ensure Company branding and literature is updated (boiler plate, compamy profile etc)
- Collaborate agencies on press releases, listings, articles for Marina Home brand visability
- Develop a targeted PR strategy for Marina Home, that includes building a robust database of media contacts within the home sector.

Qualifications :

- PR background is preferred
- Experience in ATL/BTL is mandatory
- Minimum 4-6 years of mandatory experience in Retail fashion, luxury segment
- Well versed with influencer, social media marketing
- Knowledge of budget allocation / optimization
- Good experience in copywriting / content is preferred.

Travel Requirement: As necessary

Interested candidates can share their CVs at - [Confidential Information]

You can directly DM me your profiles as well.