Growth Lead
4 days ago
In this pivotal role, youll work directly with the co-founders to craft and execute innovative growth strategies that span Marketing, Sales, and Product. Youll have the opportunity to experiment, build from the ground up, and drive the expansion of a rapidly growing company.
Key Responsibilities
- Identify and implement long-term growth initiatives to fuel sustained growth.
- Lead growth marketing efforts for both SME and Enterprise products, testing go-to-market strategies.
- Explore new channels and market opportunities to accelerate growth.
- Develop and run experiments to uncover scalable customer acquisition channels.
- Manage go-to-market strategies for new products and markets, including hiring support as needed.
- Work with teams across social media marketing, branding, and more to create organic and viral growth strategies.
- Develop and manage performance marketing campaigns across digital channels (search, social, email, affiliate).
- Monitor, analyse, and optimise campaign performance based on data-driven insights.
- Conduct A/B testing on ad creatives, landing pages, and marketing automation to improve campaign performance.
- Track, measure, and report on key performance metrics to provide actionable insights.
- Use analytics tools (e.g., Google Analytics, Amplitude) to optimise the customer journey.
- Allocate and prioritise marketing budgets to maximise ROI, forecasting and reporting on performance.
- Collaborate with the creative team to develop compelling ad creatives and landing pages.
- Work with sales and product teams to execute integrated marketing campaigns.
About You
- 4+ years of relevant full-time experience
- Scale-up or startup experience is a big advantage
- Proven track record of driving significant revenue growth in a B2B SaaS company
- Ready to bring founder-like energy and execute on the mission
- Strong analytical skills with a data-driven approach
Compensation
- Up to 30k AED per month
- Equity options
- Performance-based bonus
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