Growth Lead

1 week ago


Dubai, Dubai, United Arab Emirates Discovered MENA Full time

Global Talent Partner - Marketing, Content & Social at Discovered MENA

In this pivotal role, you'll work directly with the co-founders to craft and execute innovative growth strategies that span Marketing, Sales, and Product. You'll have the opportunity to experiment, build from the ground up, and drive the expansion of a rapidly growing company.

Key Responsibilities

  1. Identify and implement long-term growth initiatives to fuel sustained growth.
  2. Lead growth marketing efforts for both SME and Enterprise products, testing go-to-market strategies.
  3. Explore new channels and market opportunities to accelerate growth.
  4. Develop and run experiments to uncover scalable customer acquisition channels.
  5. Manage go-to-market strategies for new products and markets, including hiring support as needed.
  6. Work with teams across social media marketing, branding, and more to create organic and viral growth strategies.
  7. Develop and manage performance marketing campaigns across digital channels (search, social, email, affiliate).
  8. Monitor, analyse, and optimise campaign performance based on data-driven insights.
  9. Conduct A/B testing on ad creatives, landing pages, and marketing automation to improve campaign performance.
  10. Track, measure, and report on key performance metrics to provide actionable insights.
  11. Use analytics tools (e.g., Google Analytics, Amplitude) to optimise the customer journey.
  12. Allocate and prioritise marketing budgets to maximise ROI, forecasting and reporting on performance.
  13. Collaborate with the creative team to develop compelling ad creatives and landing pages.
  14. Work with sales and product teams to execute integrated marketing campaigns.

About You

  1. 4+ years of relevant full-time experience
  2. Scale-up or startup experience is a big advantage
  3. Proven track record of driving significant revenue growth in a B2B SaaS company
  4. Ready to bring founder-like energy and execute on the mission
  5. Strong analytical skills with a data-driven approach

Compensation

  1. Up to 30k AED per month
  2. Equity options
  3. Performance-based bonus

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Business Development

Industries: Staffing and Recruiting, Space Research and Technology, and Financial Services

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