Social Media Marketing Specialist

3 weeks ago

Dubai, Dubai, United Arab Emirates Padra Medical Center Full time

Key Responsibilities:

  1. Content Development:
    • Design and implement comprehensive content strategies tailored for Snapchat and TikTok to enhance brand visibility and engagement.
    • Create high-quality, engaging content (Feed, stories, Post) that aligns with Padra Medical Center's healthcare brand values.
  2. Language Proficiency:
    • Develop bilingual content to effectively communicate with Padra Medical Center's diverse patient base, ensuring cultural sensitivity and relevance in all content produced.
  3. Platform Management:
    • Manage and optimize Padra Medical Center's Snapchat and TikTok accounts for maximum visibility and engagement, leveraging analytics to track performance and adjust strategies accordingly.
    • Apply channel-related best practices to ensure growing the brand's online presence and increase engagement.
  4. Collaborations:
    • Collaborate with healthcare professionals and influencers to create engaging and educational content that resonates with Padra Medical Center's audience.
    • Build and maintain relationships within the Dubai community to enhance Padra Medical Center's online presence and reputation.
  5. Community Engagement:
    • Foster meaningful interactions with Padra Medical Center's audience through comments, messages, and participatory content, promoting a sense of community and brand loyalty.
    • Implement strategies to grow and engage Padra Medical Center's social media following, driving website traffic and conversions.
  6. Campaigns and Promotions:
    • Support marketing campaigns by creating compelling content for Snapchat and TikTok, leveraging trending topics and challenges to increase brand visibility and reach.

Qualifications and Skills:

  1. Proven experience demonstrating growth in brand channels as a Digital Content Strategist, with a focus on Snapchat and TikTok.
  2. Fluent in both Arabic and English, with excellent written and verbal communication skills, ensuring effective communication with Padra Medical Center's diverse patient base.
  3. In-depth knowledge of the social media landscape and emerging trends to create engaging and viral content that resonates with Padra Medical Center's audience.
  4. Proficient in creative tools and platforms for content creation, staying up-to-date with the latest industry developments and best practices.
  5. Strong analytical skills to track and optimize content performance, leveraging data to inform content strategies and drive business results.
  6. Ability to work collaboratively and thrive in a fast-paced environment, prioritizing tasks and meeting deadlines to deliver high-quality results.

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