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Social Media Marketing Specialist

2 months ago


Dubai, Dubai, United Arab Emirates Careers International Full time
About the Role:

Careers International is seeking a highly skilled Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy to enhance our online presence and drive engagement.

Key Responsibilities:
  1. Develop and Implement Social Media Strategy:
    • Design and execute a social media strategy aligned with our business objectives.
    • Conduct market research to stay updated on industry trends and competitors.
    • Identify target audience preferences and create content tailored to their interests.
  2. Content Creation and Management:
    • Develop and curate engaging content, including text, images, videos, and infographics, for various social media platforms.
    • Develop content calendars to ensure consistent posting and content flow.
    • Collaborate with graphic designers, photographers, and videographers to produce high-quality visuals and videos.
  3. Community Engagement:
    • Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
    • Foster relationships with followers, influencers, and potential clients to build a strong online community.
    • Organize and manage social media events, contests, and giveaways to increase engagement.
  4. Performance Tracking and Reporting:
    • Monitor, analyze, and report on social media performance using tools such as Google Analytics, Hootsuite, or native platform analytics.
    • Identify trends, insights, and areas for improvement and adjust strategies accordingly.
    • Provide monthly performance reports to the marketing manager and suggest actionable insights.
  5. Lead Generation and Conversion:
    • Utilize social media platforms to drive traffic to our website and generate leads.
    • Collaborate with the sales team to ensure social media efforts align with lead generation goals.
    • Develop and optimize paid social media campaigns to increase reach and conversions.
  6. Collaboration and Coordination:
    • Work closely with the marketing team, sales team, and other departments to align social media activities with broader marketing and business strategies.
    • Coordinate with external agencies, influencers, and partners for content creation and promotion.
  7. Stay Updated on Industry Trends:
    • Stay up-to-date with the latest social media trends, platform updates, and best practices.
    • Experiment with new content formats, trends, and tools to enhance social media presence.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience as a Social Media Marketing Specialist or similar role, preferably in the real estate industry.
  • Strong understanding of social media platforms, algorithms, and analytics tools.
  • Excellent writing, editing, and communication skills.
  • Creative mindset with a keen eye for detail and aesthetics.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of SEO, PPC, and web traffic metrics is a plus.
  • Familiarity with CRM software and lead generation techniques is an advantage.
Skills:
  • Social Media Management
  • Content Creation and Curation
  • Analytics and Reporting
  • Customer Engagement
  • Strategic Planning
  • Project Management
  • Basic Graphic Design and Video Editing (preferred)
  • Digital Advertising and Campaign Management