Social Media Marketing Specialist

1 month ago


Dubai, Dubai, United Arab Emirates Careers International Full time
Job Summary:

We are seeking a highly skilled Social Media Executive to join our team at Careers International. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our business objectives.

Key Responsibilities:
  1. Develop and Implement Social Media Strategy:
    • Conduct market research to stay updated on industry trends and competitors.
    • Identify target audience preferences and create content tailored to their interests.
  2. Content Creation and Management:
    • Create, curate, and manage engaging content for various social media platforms.
    • Develop content calendars to ensure consistent posting and content flow.
  3. Community Engagement:
    • Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
    • Foster relationships with followers, influencers, and potential clients to build a strong online community.
  4. Performance Tracking and Reporting:
    • Monitor, analyze, and report on social media performance using tools such as Google Analytics or native platform analytics.
    • Identify trends, insights, and areas for improvement and adjust strategies accordingly.
  5. Lead Generation and Conversion:
    • Utilize social media platforms to drive traffic to our website and generate leads.
    • Collaborate with the sales team to ensure social media efforts align with lead generation goals.
  6. Collaboration and Coordination:
    • Work closely with the marketing team, sales team, and other departments to align social media activities with broader marketing and business strategies.
  7. Qualifications:
    • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
    • Proven experience as a Social Media Executive or similar role, preferably in the real estate industry.
    • Strong understanding of social media platforms, algorithms, and analytics tools.
Skills:
  • Social Media Management
  • Content Creation and Curation
  • Analytics and Reporting
  • Customer Engagement
  • Strategic Planning
  • Project Management


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