Social Media Marketing Specialist
1 month ago
We are seeking a highly skilled Social Media Executive to join our team at Careers International. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our business objectives.
Key Responsibilities:- Develop and Implement Social Media Strategy:
- Conduct market research to stay updated on industry trends and competitors.
- Identify target audience preferences and create content tailored to their interests.
- Content Creation and Management:
- Create, curate, and manage engaging content for various social media platforms.
- Develop content calendars to ensure consistent posting and content flow.
- Community Engagement:
- Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
- Foster relationships with followers, influencers, and potential clients to build a strong online community.
- Performance Tracking and Reporting:
- Monitor, analyze, and report on social media performance using tools such as Google Analytics or native platform analytics.
- Identify trends, insights, and areas for improvement and adjust strategies accordingly.
- Lead Generation and Conversion:
- Utilize social media platforms to drive traffic to our website and generate leads.
- Collaborate with the sales team to ensure social media efforts align with lead generation goals.
- Collaboration and Coordination:
- Work closely with the marketing team, sales team, and other departments to align social media activities with broader marketing and business strategies.
- Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience as a Social Media Executive or similar role, preferably in the real estate industry.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Social Media Management
- Content Creation and Curation
- Analytics and Reporting
- Customer Engagement
- Strategic Planning
- Project Management
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