Digital Marketing Strategist

3 weeks ago


Dubai, Dubai, United Arab Emirates Jobot Full time

About Us

A leader in the Health and Fitness industry is seeking an experienced Digital Marketing Strategist to join its marketing team.

Why Choose Us?

A reputable company in the Health and Fitness industry is looking for a dedicated Search Engine Optimization Specialist to enhance its online presence and search engine rankings.

Job Details

We are seeking a skilled Online Presence Manager to develop and implement effective search engine optimization strategies to increase our company's online visibility, improve our search engine rankings, and drive traffic to our websites and mobile apps.

Responsibilities

The ideal candidate will be responsible for:

  • Developing, implementing, and managing SEO strategies to improve our online presence and search engine rankings.
  • Conducting thorough keyword research, competitor analysis, and content gap recommendations to optimize our content.
  • Monitoring and analyzing our SEO performance and making necessary adjustments to increase our website's visibility.
  • Overseeing all aspects of our e-commerce SEO, including on-page optimization, meta content, link architecture, and link building.
  • Managing our mobile apps' SEO, including app store listing and optimization strategies.
  • Utilizing tools such as SEM Rush to track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Staying up-to-date with the latest trends and changes in SEO and major search engine algorithms.
  • Collaborating with the marketing team to align SEO strategies with overall marketing goals.
  • Developing and managing our affiliate marketing program to increase our reach and drive more traffic to our websites and mobile apps.

Qualifications

The ideal candidate will possess:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3+ years of experience in SEO, SEM, and digital marketing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics, SEM Rush, and Google Search Engine Algorithm).
  • Knowledge of HTML and experience with popular content management systems.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with A/B and multivariate experiments.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Excellent verbal and written communication skills.
  • Strong organizational, time management, and analytical skills.


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