Digital Marketing Strategist

4 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time

Job Title: Digital Marketing Strategist

About the Role:

We are seeking a highly skilled Digital Marketing Strategist to join our team at Talent Pal. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.

Key Responsibilities:

  • Plan and execute digital acquisition activities using various advertising platforms, including SEM, social media, display advertising, and affiliate marketing.
  • Manage a budget to reach maximum KPIs while keeping the CAC at an optimum level.
  • Communicate with multiple vendors and third-party trackers to achieve acquisition objectives.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights to optimize spend and performance based on the insights.
  • Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Monitor and minimize campaign acquisition fraud.
  • Plan and create small-scale AB test campaigns to optimize campaign and creative performance.
  • Suggest new digital channels to increase new user numbers in an efficient way.

Requirements and Skills:

  • Bachelor's degree (or higher) in any related field with a strong quantitative background.
  • Proven working experience in digital marketing (min 2 years) and extensive experience in managing in-house digital performance marketing at e-commerce is preferable.
  • Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Snapchat, and TikTok Ads.
  • Experience in managing Ad Networks for acquisition campaigns.
  • Basic understanding of organic acquisition such as Search Engine Optimization (SEO).
  • Experience in setting up platform integration for website with third parties (e.g. Google, Facebook for campaign setup and tracking purposes).
  • Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
  • Strong understanding of Google Analytics.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Ability to generate meaningful reports using tools such as Google Data Studio.
  • Experience in handling programmatic ad buying is a plus.

What We Offer:

  • Full-time position.
  • A competitive salary range of AED 7,000.00 - AED 12,000.00 per month.
  • Ability to commute or relocate to Dubai International City.


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