Digital Marketing Strategist

4 days ago


Dubai, Dubai, United Arab Emirates Dice Full time

Job Title: Digital Marketing Strategist

Job Description:

We are seeking a Digital Marketing Strategist to join our team at Dice. As a key member of our marketing team, you will be responsible for identifying and implementing the best marketing automation software and technology solutions to align with our client's objectives.

Key Responsibilities:

  • Develop and implement marketing strategies that drive business growth and customer engagement.
  • Analyze data and metrics to gain insights for future improvement and optimize marketing campaigns.
  • Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
  • Utilize marketing technology tools such as Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, and Google Tag Management to collect, monitor, and analyze data.
  • Suggest ways to increase customer acquisition, demand generation, and revenue.

Requirements:

  • Good experience in Google Analytics, Google Tag Manager, Braze, mParticle, and Snowflake.
  • At least hands-on expertise on GA, GTM, and Braze.
  • Experience in retail B2C industry digital applications.
  • Excellent communication and prior experience working directly with business stakeholders on design, development, rollout, and review responses.

Benefits:

  • Comprehensive Medical Plan Covering Medical, Dental, Vision.
  • Short Term and Long-Term Disability Coverage.
  • 401(k) Plan with Company match.
  • Life Insurance.
  • Vacation Time, Sick Leave, Paid Holidays.
  • Paid Paternity and Maternity Leave.


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