Digital Marketing Strategist

2 months ago


Dubai, Dubai, United Arab Emirates ARK People Solutions Full time

As a Digital Marketing Strategist at ARK People Solutions, you will play a key role in advancing our culinary academy mission in Saudi Arabia by creating impactful digital marketing strategies. Working within a passionate and dynamic Business Development Team, your expertise will help promote our vision and initiatives to diverse audiences. Through innovative content creation and digital campaigns, you will contribute to a larger effort to drive positive social change and educational excellence.

Key Responsibilities

Develop and implement a comprehensive digital marketing strategy in alignment with our vision, mission, and strategic objectives.

Generate relevant and engaging digital content for our various online platforms, including the website, social media, email marketing, and other digital channels.

Manage and expand our presence on social media platforms such as Instagram, Twitter, and LinkedIn.

Optimize our online visibility through effective Search Engine Optimization (SEO) practices and manage Search Engine Marketing (SEM) campaigns.

Plan and execute email marketing campaigns to engage with the target audience, nurture leads, and promote our programs and events.

Monitor and analyze the performance of digital marketing initiatives, generating reports and using data-driven insights to refine strategies and campaigns.

Collaborate with our web team to maintain an up-to-date and user-friendly website.

Ensure consistent branding and messaging across all digital platforms and materials.

Work in tandem with our Business Development Assistant, Communications Officer, and Graphics Designer to identify and cultivate partnerships that align with our goals.

Effectively manage the digital marketing budget to maximize return on investment (ROI) for all campaigns and initiatives.

Key Competencies

Crafting effective digital marketing plans.

Effectively managing and growing our social media presence.

Creating and managing successful digital ad campaigns.

Analyzing digital marketing data to inform strategies.

Working with various teams and external partners for integrated marketing efforts.

Implementing SEO best practices to improve online visibility.

Developing engaging and relevant digital content.

Keeping up-to-date with digital marketing trends and adapting strategies accordingly.

Qualifications and Requirements

  • Bachelor's degree in marketing, communications, advertising, or a related field.
  • 2-5 years of experience in a marketing or communications role, preferably in the same industry as ARK People Solutions.
  • Demonstrated experience in developing and executing marketing campaigns across multiple channels (e.g., digital, social media, email, content).
  • Understanding of marketing principles, strategies, and best practices.


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