Strategic Marketing Director

3 weeks ago


Dubai, Dubai, United Arab Emirates Soshial Full time

Soshial is an innovative AI-powered platform designed to help users grow their LinkedIn presence effortlessly. By leveraging AI to craft engaging posts, carousels, and responses to trending conversations, Soshial empowers individuals and businesses to consistently build their digital presence. As we continue our rapid growth, we're looking for a strategic and creative marketing leader to help us define and amplify our brand, driving user acquisition and engagement.

Key Responsibilities

The successful candidate will play a critical role in shaping the marketing direction and be a key voice in our early-stage decision-making process. Key tasks and responsibilities include:

  • Developing and executing a comprehensive marketing strategy to drive brand awareness, user growth, and engagement.
  • Leading user acquisition campaigns across platforms like LinkedIn, Facebook, and Twitter.
  • Creating and managing content marketing initiatives, including blogs, newsletters, and LinkedIn posts, that align with Soshial's mission.
  • Collaborating cross-functionally with product, sales, and customer success teams to ensure a seamless marketing experience and impactful product launches.
  • Defining Soshial's brand voice, messaging, and positioning to establish us as a thought leader in LinkedIn growth and AI-powered content creation.
  • Tracking key performance metrics and continuously optimizing for better results in user acquisition, retention, and engagement.
Requirements

To be successful in this role, you'll need:

  • 5 years of experience in marketing, preferably in a SaaS or tech startup environment, with previous experience with AI or social media tools.
  • A proven track record of scaling brands from early stages, particularly in user acquisition growth, marketing, and community building.
  • Proficiency in digital marketing tools, including Google Ads, Facebook Ads, LinkedIn Ads, SEO, and marketing analytics.
  • A creative thinker with the ability to design and execute innovative campaigns that stand out in a crowded market.
  • A data-driven approach, comfortable working with data to make informed marketing decisions and optimizations.
  • An entrepreneurial mindset with the ability to work independently and make impactful decisions.
  • A passion for social media, with a deep understanding of LinkedIn as a platform and a desire to help people grow their online presence.
What We Offer

As a founding member of Soshial, you'll receive a significant equity package, work from anywhere in the world with a flexible schedule, and be part of the leadership team from day one, shaping the future of the company and rapidly advancing your career. You'll also have the opportunity to work with cutting-edge AI technologies in the exciting field of social media growth and personal branding, making a real impact on the company's growth trajectory.



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