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Senior Brand Development Manager

2 months ago

Dubai, Dubai, United Arab Emirates Asterix Communications Full time
About Asterix Communications

Asterix Communications is a leading e-commerce company specializing in premium quality meal plans for corporate and retail customers.

Job Summary

We are seeking a highly experienced Senior Brand Development Manager to join our Dubai head office. The successful candidate will be responsible for developing and executing successful marketing strategies to build brand awareness, acquire B2B and B2C customers, and drive revenue growth.

Key Responsibilities
  1. Develop and Execute Marketing Strategies

Develop and execute comprehensive marketing strategies to build brand awareness, acquire B2B and B2C customers, and drive revenue growth.

Drive Brand Development and Positioning

Drive brand development and positioning, market penetration, and revenue growth through effective marketing and communications strategies.

Develop and Implement Marcom Campaigns

Develop and implement marcom campaigns from concept ideation, development, and creation, content production, budgets to performance and ROI analysis.

Content Creation and Management

Write compelling and impactful content for press releases, media publications, and industry thought leadership blogs.

Brand Storytelling

Develop a compelling and engaging brand story in publications, advertising, radio, and television.

Influencer and Media Relations

Cultivate and maintain relationships with influencers and media publications to secure cost-effective media coverage to maximize visibility and engagement.

Market Research and Analysis

Conduct consumer market research, monitor and analyze market trends and competitors' activities; utilize data analytics and insights to make data-driven marketing decisions.

Marketing Events

Plan and coordinate marketing events such as trade shows to promote the company's products and services.

Strategic Partnerships

Establish strategic partnerships with corporate clients to build brand presence and engagement; track and analyze partnership performance metrics to measure impact, identify areas for improvement, and optimize partnership strategies.

Mandatory Skills and Experience
  • 8 – 10 years' deep expertise in B2B and B2C brand development strategies to develop and execute brand development campaigns to enhance brand visibility and engagement.
  • Exceptional English language skills, both verbal and written, with the ability to craft compelling narratives and communicate complex ideas effectively.
  • Campaign testing and analysis to evaluate ROI for brand growth strategies.
  • Commercial and financial acumen to manage marketing budgets.
Candidate Profile
  • Currently living in the United Arab Emirates – must be able to work in Dubai.
  • Fluent in English – must be native English speaking.
  • Education Bachelor's degree in Communications, Public Relations, Journalism or Marketing