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Public Relations and Brand Manager
2 months ago
About CareLine
CareLine is a leading manufacturer in the cosmetics industry, established in 1982 in Australia. The company specializes in skincare products under brands such as SKINLAB, StripWax, CareLine Naturals, and Nose Strips. With a strong commitment to research and industrial technology, CareLine has expanded rapidly across Australia and the Far East, offering a wide range of products, services, and support to clients.
Job Summary
This is a full-time hybrid role for a Marketing Communications Specialist at CareLine, with flexibility for some remote work. The specialist will be responsible for developing communication strategies, conducting market research, creating sales and marketing plans, providing customer service, and promoting CareLine's brands through various channels.
Key Responsibilities
- Develop and implement digital marketing strategies, including SEO, Google ads, and social media advertising
- Utilize expertise in the cosmetics or skincare industry to drive business growth
- Apply strong communication and customer service skills to build relationships with clients and stakeholders
- Conduct market research and develop marketing strategies to meet business objectives
- Create engaging content and copywriting to promote CareLine's brands
- Think creatively and strategically to drive business results
- Possess a Bachelor's degree in Marketing, Public Relations, Communications, Pharmacy, or a related field (preferred)