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Digital Marketing Strategist

1 month ago

Umm alQuwain, Umm al Qaywayn, United Arab Emirates Talent Pal Full time

Job Title: Digital Marketing Specialist

Location: Umm Al Quwain

Job Type: Fulltime

About Us:

Talent Pal specializes in sleep and comfort essentials including high-quality mattresses, pillows, bedroom furniture, and more. We are committed to providing our customers with the best products to enhance their sleep experience and improve their overall wellbeing.

Job Description:

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will collaborate with cross-functional teams to create engaging content while analyzing and reporting on campaign performance.

Key Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email, and display advertising.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Create engaging content for websites, blogs, social media, and email newsletters.
  • Monitor and analyze website performance using tools such as Google Analytics and provide actionable insights for optimization.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Manage company social media accounts and engage with followers to build a strong online community.
  • Stay up-to-date with emerging digital marketing trends and technologies and apply them to improve campaign effectiveness.
  • Collaborate with designers, developers, and other team members to create a cohesive brand message across all digital platforms.
  • Prepare regular reports on campaign performance, budgets, and other key metrics for management review.

Qualifications:

  • Bachelor's degree in Marketing Communications, Business, or a related field.
  • Proven experience in digital marketing or a similar role with a focus on running paid marketing campaigns on platforms like Google Ads and social media (e.g. Facebook, Instagram, LinkedIn).
  • Experience in content creation specifically for blogs and website pages with a focus on optimizing content for SEO.
  • Excellent written and verbal communication skills with the ability to create engaging and informative content.
  • Creative thinking and problem-solving abilities to optimize campaigns and content for better performance.
  • Strong organizational skills and attention to detail.

Job Type: Fulltime

Pay: From AED 5000.00 per month

Ability to Commute/Relocate:

  • Umm al Quwain City: Reliably commute or planning to relocate before starting work (Preferred)