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Digital Marketing Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Talent Pal Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at Talent Pal. As a key member of our marketing team, you will be responsible for developing and implementing effective social media strategies to elevate our brand presence.

Key Responsibilities
  1. Content Creation
  • Develop and curate high-quality, engaging, and relevant content for all social media platforms.
  • Create visually appealing graphics, videos, and multimedia content to enhance user engagement.
  • Write compelling and on-brand captions, posts, and messages.
Social Media Strategy
  • Develop and implement a comprehensive social media strategy aligned with the company's brand marketing goals and target audience.
  • Identify and target key audiences to increase brand awareness and engagement.
  • Plan and execute social media campaigns, including paid advertising strategies.
Community Management
  • Monitor, respond to, and engage with the online community across all social media channels.
  • Manage customer inquiries, comments, and messages promptly and professionally.
  • Foster positive relationships with followers and influencers to grow the brand's online presence.
Analytics & Reporting
  • Track, analyze, and report on social media performance metrics including engagement, reach, impressions, and conversion rates.
  • Use insights to refine strategies and improve future campaigns.
  • Monitor competitors and industry trends to keep the company's social media strategy relevant.
Collaboration
  • Work closely with the marketing, PR, and content teams to ensure social media content aligns with broader marketing campaigns.
Social Media Trends
  • Stay updated on the latest social media trends, tools, platforms, and best practices.
  • Identify opportunities for the company to leverage new trends or platforms.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience as a Digital Marketing Strategist or in a similar role.
  • Proficient editing skills for refining content across various platforms.
  • Experience in creative content creation including copywriting, visual design, and video production.
  • Proficiency in social media management tools.
  • Strong knowledge of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Creativity and a keen eye for design.
  • Ability to multitask, prioritize, and manage time effectively.
  • Analytical mindset with the ability to interpret data and make informed decisions.
Preferred Qualifications
  • Experience with social media advertising (e.g., Facebook Ads, Instagram Ads).
  • Knowledge of SEO and web traffic metrics.
  • Experience with content creation tools (e.g., Canva, Adobe Creative Suite).
  • Familiarity with social media analytics and reporting tools.
  • Ability to work independently and as part of a team.
  • Strong organizational and project management skills.