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Lead Marketing Strategist
3 months ago
As a Lead Marketing Strategist, you will be pivotal in shaping the marketing direction for our small and medium business (SMB) segment. Your insights will drive the strategic priorities and roadmap for the region.
Key Responsibilities- Develop and implement strategic priorities for the SMB sector, leveraging critical insights.
- Manage daily collaborations and evaluations with local sales teams and other key stakeholders.
- Collaborate closely with Channel Marketing Managers to ensure alignment of cross-channel marketing strategies with customer insights and business objectives.
- Conduct thorough analyses of business performance against established goals, providing insights and highlights for regular business reviews.
- Prepare comprehensive reports for senior management on progress, challenges, and actionable plans.
- Evaluate the outcomes and impacts of various initiatives on the program, sharing findings with senior leaders and stakeholders.
Essential Requirements:
- Master's degree in Business, Marketing, or a related field.
- A minimum of 5 years of experience in leading strategic initiatives or consulting roles.
- Exceptional communication and interpersonal skills, with the ability to engage effectively with stakeholders.
- Demonstrated capability to influence and persuade, particularly among senior stakeholders.
- Proficient in Microsoft Office, with strong analytical skills in Excel and basic knowledge of SQL for data analysis.
- Ability to navigate ambiguity in a dynamic, fast-paced environment.