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Content Strategist

2 months ago

Dubai, Dubai, United Arab Emirates JLL Full time
Job Description

Job Title: Content Strategist

Company: JLL

Job Summary:

We are seeking a highly skilled Content Strategist to join our team at JLL. As a Content Strategist, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives and marketing goals.

Key Responsibilities:

  • Develop a Content Strategy: Create a content blueprint and calendar to outline the production and distribution of content across different channels and platforms.
  • Content Planning: Identify content gaps and opportunities and recommend the appropriate content formats, including articles, blogs, videos, infographics, case studies, whitepapers, webinars, and social media posts.
  • Content Production: Manage content production across internal resources and external agencies, ensuring consistency, quality, and timeliness.
  • SEO Optimization: Partner with Digital Marketing to optimize content for search engines (SEO) and ensure alignment with best practices and industry standards.
  • Thought Leadership: Collaborate with internal and external subject matter experts to ensure thought leadership is audience-centered.
  • Editorial Review: Manage editorial and governance review against JLL standards and ensure audience engagement and progression.
  • Content Performance Analysis: Track and analyze content performance metrics, leveraging data to inform content strategies and optimizations.

Requirements:

  • Education: Bachelor's degree in marketing, communications, or a related field.
  • Experience: Proven experience as a Content Strategist or similar role.
  • Skills: Strong understanding of content marketing principles and strategies, demonstrable experience in developing and executing successful content strategies, excellent verbal and written communication skills, strong project management and organizational skills, proficiency in content management systems (CMS) and social media platforms, knowledge of SEO best practices and content optimization techniques, familiarity with analytics tools to track content performance, ability to collaborate effectively with cross-functional teams, attention to detail and a commitment to delivering high-quality content.