Cosmetics Brand Public Relations Manager
2 weeks ago
We are seeking a highly skilled and experienced Public Relations Manager to join our team at CC Staffing International. This is an exciting opportunity for a dynamic individual to develop and execute comprehensive PR strategies that drive brand awareness and reputation.
Key Responsibilities- Develop and implement a strategic PR plan that aligns with our company's mission and business objectives.
- Build and maintain strong relationships with media outlets, influencers, beauty editors, and industry stakeholders to secure optimal coverage.
- Craft compelling press releases, media kits, and other communication materials to promote new products, events, and company updates.
- Serve as the company spokesperson for media inquiries, interviews, and public events.
- Oversee all external communications, including social media, press coverage, and partnerships with relevant beauty and lifestyle publications.
- Lead crisis communication efforts and ensure consistency in messaging during high-pressure situations.
- Collaborate closely with marketing, social media, and product teams to ensure brand consistency in all public-facing communication.
- Monitor PR performance metrics and media coverage, providing regular reports to senior management.
- Plan and execute events, product launches, and media briefings to increase brand exposure and engagement.
- Manage external PR agencies and communications vendors as needed.
- Develop long-term PR strategies to support business growth and brand positioning in both domestic and international markets.
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- 6+ years of experience in PR and communications, preferably within the beauty, fashion, or lifestyle industry.
- Proven track record of managing media relations and creating strong media contacts.
- Exceptional written and verbal communication skills with the ability to create compelling stories.
- Experience in handling crisis communication and maintaining brand reputation.
- Strong understanding of digital media, influencer partnerships, and social media communications.
- Ability to work in a fast-paced, dynamic environment with tight deadlines.
- Creative thinker with the ability to develop innovative communication strategies.
- Excellent organizational and project management skills.
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