PR & Communication Strategic Lead

2 months ago

Dubai, Dubai, United Arab Emirates CC Staffing International Full time
Job Overview

We are seeking a skilled PR & Communication Manager to create and execute our public relations and communication strategies. This role requires a proactive and creative individual who can manage all aspects of communication, from media relations to content creation, and deliver impactful messaging across various platforms.

Key Responsibilities
  • Develop and implement a comprehensive PR & communication strategy that aligns with the company's mission and business goals.
  • Build and maintain relationships with key media outlets, influencers, and stakeholders to ensure optimal coverage.
  • Create compelling content, including press releases, media kits, and other communication materials to promote new products, events, and company updates.
  • Act as the company's spokesperson for media inquiries, interviews, and public events.
  • Oversee all external communications, including social media, press coverage, and partnerships with relevant beauty and lifestyle publications.
  • Lead crisis communication efforts and ensure consistency in messaging during high-pressure situations.
  • Collaborate closely with marketing, social media, and product teams to ensure brand consistency in all public-facing communication.
  • Monitor PR performance metrics and media coverage, providing regular reports to senior management.
  • Plan and execute events, product launches, and media briefings to increase brand exposure and engagement.
  • Manage external PR agencies and communications vendors as needed.
  • Develop long-term PR strategies to support business growth and brand positioning in both domestic and international markets.
  • Craft and communicate the company's brand story through various channels, ensuring alignment with our vision and values.
  • Build and maintain relationships with key media outlets, journalists, and bloggers to secure coverage in top-tier publications and media platforms.
  • Identify and engage with influencers and beauty advocates to amplify brand awareness and reach target audiences.
  • Oversee the creation of high-quality content, including speeches, articles, blog posts, newsletters, and press materials, ensuring consistent tone and messaging.
  • Plan and execute PR events, including product launches, beauty influencer events, and press tours, ensuring seamless logistics and impactful execution.
  • Stay up-to-date on industry trends, competitor activities, and media coverage to inform PR strategies and identify new opportunities.
  • Collaborate with internal teams to align on messaging and provide communication support for key initiatives, including employee engagement and corporate communications.
  • Lead communication efforts related to the company's Corporate Social Responsibility (CSR) activities, ensuring positive community and media engagement.
  • Manage the PR and communication budget, allocating resources efficiently for maximum impact.
  • Analyze and report on the effectiveness of PR and communication campaigns, providing insights to optimize future efforts.
  • Proactively manage the company's public image, addressing any negative press or reviews promptly and effectively.
Qualifications
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • 6+ years of experience in PR and communications, preferably within the beauty, fashion, or lifestyle industry.
  • Proven track record of managing media relations and creating strong media contacts.
  • Exceptional written and verbal communication skills with the ability to create compelling stories.
  • Experience in handling crisis communication and maintaining brand reputation.
  • Strong understanding of digital media, influencer partnerships, and social media communications.
  • Ability to work in a fast-paced, dynamic environment with tight deadlines.
  • Creative thinker with the ability to develop innovative communication strategies.
  • Excellent organizational and project management skills.

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