Brand Marketing Strategist

1 week ago


Dubai, Dubai, United Arab Emirates MAJID AL FUTTAIM Full time
Job Description

We are seeking a highly skilled Brand Marketing Strategist to join our team at MAJID AL FUTTAIM. As a key member of our marketing team, you will be responsible for developing and implementing marketing and branding strategies that align with the company's goals and objectives.

Key Responsibilities:
  1. Develop and Implement Marketing Strategies: Create and execute marketing plans that drive business growth and achieve company objectives.
  2. Brand Positioning and Identity: Develop and manage strategies to position the brand in the market, create a strong brand identity, and maintain a consistent brand architecture.
  3. Business Development: Build initiatives that align with the company's overall business goals and objectives, and identify opportunities for growth and expansion.
  4. Market Research and Analysis: Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics, and use this information to develop campaign strategies that address consumer needs and preferences.
  5. Creative Direction: Provide creative direction to agencies to ensure that all creative assets, such as campaigns, activations, and digital media, align with the brand's tone, voice, and visual identity.
  6. Campaign Execution: Oversee the execution of campaigns, ensuring that they are implemented on time, within budget, and with a high level of quality.
  7. Budget Management: Manage the campaign budget, ensuring that resources are allocated effectively to maximize ROI.
  8. Promotional Campaigns: Develop promotional campaigns that align with the brand's overall strategy and objectives, and work closely with the digital teams to create compelling promotional materials.
  9. Concept Development: Develop concepts and ideas that communicate the City Centre's unique selling proposition and resonate with the target audience.
  10. Brief Development: Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.
  11. Brand Consistency: Ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity.
  12. Campaign Performance Monitoring: Monitor and report on campaign performance, and adjust strategies as needed.


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