Digital Marketing Strategist
5 days ago
About Caliberly
Caliberly is a leading recruitment agency that specializes in connecting top talent with innovative businesses. We are seeking a highly skilled Digital Marketing Strategist to join our team and help us drive our recruitment services forward.
Job Summary
We are looking for a talented Digital Marketing Strategist to develop and implement comprehensive digital marketing strategies that enhance our brand visibility and attract potential clients and candidates. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
Key Responsibilities
- Digital Strategy Development
Design and execute comprehensive digital marketing strategies to enhance brand visibility and attract potential clients and candidates.
Content CreationDevelop and manage engaging content for our website, blog, social media channels, and email campaigns tailored to the recruitment industry.
SEO & SEMOptimize website content for search engines (SEO) and manage paid search campaigns (SEM) to increase organic and paid traffic.
Social Media ManagementOversee and execute social media strategies, including content creation, scheduling, and community management across platforms like LinkedIn, Facebook, and Twitter.
Analytics & ReportingMonitor and analyze digital marketing performance using tools like Google Analytics. Provide insights and recommendations to improve campaign effectiveness and ROI.
Campaign ManagementPlan and execute digital advertising campaigns, including PPC, display ads, and retargeting, to drive qualified leads and conversions.
Industry TrendsStay updated on the latest trends and best practices in digital marketing and recruitment to ensure our strategies remain competitive and innovative.
CollaborationWork closely with the recruitment team to align marketing efforts with business goals and support recruitment campaigns with targeted marketing initiatives.
Requirements
- Experience
Minimum of 3 years of experience in digital marketing with a proven track record in the recruitment industry.
SkillsStrong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing. Proficiency in marketing tools like Google Analytics, Google Ads, and social media management platforms.
CreativityAbility to create compelling content and design innovative marketing strategies that resonate with both clients and candidates.
Analytical SkillsStrong analytical skills with the ability to interpret data and make data-driven decisions.
CommunicationExcellent written and verbal communication skills with a keen attention to detail.
EducationBachelor's degree in Marketing Communications, Business, or a related field is preferred.
Remote Work
No
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