Cluster Marketing Manager

1 week ago

Dubai, Dubai, United Arab Emirates Marriott International, Inc Full time
Job Summary

The Cluster Marketing Manager is a key member of our team responsible for creating and executing property-level communications to our customers. Under the leadership of the Director of Sales and Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels, with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

Key Responsibilities
  • Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
  • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
  • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
  • Manages F&B media schedules and verifies prompt settlement of accounts.
  • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
  • Executes email marketing, and display advertising.
  • Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
  • Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Additional Responsibilities
  • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
  • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
  • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Requirements
  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
  • OR
  • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

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