Digital SEO Strategist
3 weeks ago
Job Title: SEO Controller
Job Summary:
The SEO Controller will play a critical role in supporting search engine optimization initiatives as part of the Corporate Communications Digital portfolio. This role will involve driving awareness of SEO requirements and implementation standards across internal teams, ensuring changes to Emirates digital properties are delivered SEO-ready.
Key Responsibilities:
- Drive awareness of SEO requirements and implementation standards across internal teams.
- Support and safeguard product rollouts through detailed and actionable technical SEO reports.
- Work with internal stakeholders to research, define, and develop content that contributes to organic search growth.
- Leverage internal SEO tools and/or SEO agency to identify technical errors or SEO implementation improvements.
- Research and analyze customer-facing processes underserved by organic search to proactively initiate enhancements.
- Remain up to date and advise stakeholders on evolving web technologies.
- Educate internal stakeholders on the role of content in driving SEO performance.
- Work with external agency partners and internal analytics teams to develop measurement KPIs and set up tracking.
Requirements:
- Degree or Honours in Marketing Communications or eCommerce.
- Minimum 35 years of experience in a digital role, client, or agency side.
- Indepth knowledge of technical SEO best practices.
- Strong understanding of the role of Content in Organic Search.
- Strong understanding of HTML, CSS, JavaScript, and frontend performance.
- Ability to use tools like Google Search Console, Bing Webmaster Tools, Google Analytics, Screaming Frog, Majestic SEO, and Moz.
- Knowledge of search engine crawlers and algorithms.
- Awareness of the global Organic Search landscape beyond Google.
- A good understanding of the impact wider digital channels and activities have on Organic Search.
- High degree of initiative and reliability.
- Distinct communication skills and a goal-oriented and team-oriented way of working.
- Fluent in English.
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