B2B Marketing Director

4 days ago


Dubai, Dubai, United Arab Emirates ZWSOFT Full time

ZWSOFT is seeking a seasoned B2B Marketing Director to lead our marketing efforts in the Middle East and India region.

About the Role

This is an exciting opportunity to develop and execute marketing initiatives that drive business growth, increase brand awareness, and generate high-quality leads.

You will work closely with cross-functional teams, including direct sales teams, channel partners, and distributors, to drive demand and ensure marketing efforts align with local business needs.

Main Responsibilities:

  • Design and execute localized marketing plans that align with ZWSOFT's global goals and regional market dynamics.
  • Develop and manage integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
  • Analyze marketing performance data to optimize activities and maximize ROI.
  • Collaborate with internal stakeholders to ensure alignment between regional marketing initiatives and headquarters strategy.
  • Develop marketing programs that drive demand and deliver sales-qualified leads (SQLs).
  • Provide marketing support and enablement materials to sales and partner teams.


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