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Marketing Director Leader

1 week ago

Dubai, Dubai, United Arab Emirates Dow Jones & Company, Inc. Full time
Dow Jones Marketing Director Opportunity

About the Role

We are seeking an experienced Marketing Director to lead demand and lead generation, as well as sales enablement in a specific market segment. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust pipeline of sales leads and event registrations.

You Will:

  1. Develop marketing strategy and annual plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
  2. Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
  3. Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
  4. Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
  5. Manage all aspects of event promotion, including conferences, webinars and trade shows in applicable markets.
  6. Create strategy and resulting campaigns for nurturing sales leads to close.
  7. Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
  8. Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
  9. Interpret marketing performance analyses to determine strategies for future success.

You Have:

  1. 12+ years of proven B2B marketing leadership experience
  2. Familiarity with the energy industry is highly desirable, especially in international markets.
  3. Familiarity with marketing automation tools and CRM systems is required.
  4. Self-directed and capable of working independently without direct supervision.
  5. Ability to distill complex products into clear narratives.
  6. Strong verbal, written and interpersonal communication skills.
  7. Ability to learn quickly, multi-task and manage projects to completion.
  8. Detail-oriented with a commitment to accuracy.
  9. Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships.