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B2B SaaS Growth Specialist

1 week ago

Dubai, Dubai, United Arab Emirates IDENFO Ltd. Full time

IDENFO Ltd. is committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. As the Performance Marketing Director, you will own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads, drive conversions, and improve customer acquisition. This role requires a data-driven mindset, a strong understanding of the B2B SaaS landscape, and the ability to scale campaigns in a competitive market.

Key Responsibilities
  1. Campaign Strategy & Execution: Develop, launch, and optimise paid marketing campaigns across channels including Google Ads, LinkedIn, Facebook, and other relevant platforms to drive lead generation and conversions.
  2. Budget Management: Manage and allocate budgets effectively to maximise ROI, maintaining a focus on cost-efficiency while achieving performance targets.
  3. Data Analysis & Reporting: Analyse and report on campaign performance metrics (CPC, CPA, CTR, ROI) and present insights to stakeholders. Use data to make informed decisions and continuously improve campaign performance.
  4. Audience Targeting & Segmentation: Develop precise audience targeting strategies to reach key decision-makers within our target B2B segments, leveraging persona insights and market research.