B2B Marketing Executive
3 weeks ago
Audience Segmentation:
Analyze the target B2B customer base and segment it based on industry, job roles, and interests for the target datasets provided to you.Use pre-drafted invitations in the CRM System that resonate with each segment.Understand our Client's UAE Market and the multiple nationalities of Customers in UAE.
Invitation Strategy:
Determine the optimal timing, frequency, and channels (e.g., email, social media) for reaching potential attendees.Follow up with potential registrants to ensure attendance during the event.
Content Collaboration:
Align with Marketing and Content teams to provide compelling webinar content.Ensure invitations highlight the value proposition, key topics, and speakers.Provide customer feedback multiple times a day to the Client Manager.
Outreach Campaigns using CRM Systems:
Execute outbound campaigns to invite B2B customers.Leverage CRM System (Dynamics365) for efficient tracking and follow-ups.
Follow-Up and Reminders:
Send timely reminders to registered participants.Handle inquiries related to event logistics and technicalities.
Metrics and Reporting:
Monitor invitation performance metrics (open rates, click-through rates, conversions).Provide regular reports to evaluate the effectiveness of different strategies.
Minimum Requirements:
Education: B.Com Computers or BSc (IT or CyberSecurity) or BBA degree in marketing, communications, or a related field. English Medium School Education and Western Orientation are a must.Experience:
B2B marketing, event promotion, or customer outreach in English, preferably for selling IT products & services. Microsoft Office 365 sales experience is a plus.Experience in online events and webinars promotions using Microsoft Teams and tools like CRM and email marketing.Microsoft or any other IT Sales experience.
Skills:
Excellent English written and verbal communication skills.Ability to tailor messages to different audience segments.Proficiency in CRM systems and data analysis.Detail-oriented and organized.Understanding of B2B sales cycles and lead generation.
Salary: Fixed Salary with Incentives.
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